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UniMás Registered its Highest-Rated Weekday Prime Thus Far in the Current Season Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

By Univision PR Team

Jan 18, 2017

UniMás Delivered More Viewers Than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights
Week of January 9, 2017 to January 15, 2017

UniMás delivered its second-highest rated week thus far in the current season during broadcast prime with 689,000 Total Viewers 2+ and 323,000 Adults 18-49 and averaged 126,000 young Adults 18-34.

Last week, UniMás delivered its highest-rated weekly performance in the current 2016/2017 season during weekday prime (M-F 8-11pm), while registering week-to-week audience gains among Total Viewers 2+ (+16% to 707,000), Adults 18-49 (+7% to 327,000) and young Adults 18-34 (+11% to 127,000).

  • At 8pm, “Moisés y los Diez Mandamientos” achieved its highest-rated weekly performance, while delivering week-to-week gains for the third consecutive week among Total Viewers 2+ (+20% to 1.3 Million), Adults 18-49 (+15% to 547,000) and young Adults 18-34 (+31% to 227,000).
  • During the M-F 9pm hour, “La Viuda Negra” posted week-to-week gains among Total Viewers 2+ (+5% to 535,000) and averaged 260,000 Adults 18-49 and 97,000 young Adults 18-34.
  • UniMás’ 10pm dramatic series “Bloque De Búsqueda,” ended on Friday night and during its final week the series averaged its highest audience levels with 334,000 Total Viewers 2+ and 175,000 Adults 18-49 and averaged 58,000 young Adults 18-34.

With a median age of 39 years old, UniMás attracted the youngest audience of any broadcast network while also averaging more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+93% adv.), Adults 18-49 (+102% adv.) and young Adults 18-34 (+83% adv.).

Broadcast Prime Network Rankers
Week of January 9, 2017 to January 15, 2017

Source: Nielsen, NPM (01/09/2017-01/15/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Current 2016/2017 season based on (09/19/2016-01/15/2017).

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