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Univision Deportes Delivers Historic Record-Breaking Coverage of Liga MX Finals on Univision Network and UDN

By Univision PR Team

Dec 29, 2016

UDN was the No. 1 Sports Network in Primetime Among Adults 18-49 During Sunday’s Liga MX Final


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Tigres and America brawl for the Liga MX Apertura 2016 title / Image: Mexsport


NEW YORK – DECEMBER 29, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), that includes UDN, the No. 1 Spanish-language cable sports network, delivered phenomenal results with its exclusive coverage of the Liga MX Finals on Univision Network, with simulcast on UDN. The Liga MX Apertura 2016 Finals began Thursday, December 22, with a two-game total-goals match-up between perennial powerhouse Club América, the team with more Liga MX titles in history, against northern rivals Tigres UANL. The first leg of the Final delivered more viewers than the two NBA games that aired on TNT last Thursday. Additionally, during Sunday’s match, UDN was the No. 1 sports network in primetime among Adults 18-49 and the No. 2 cable network in primetime amongst Adults 18-49.

Thursday’s first leg match between América and Tigres delivered 2.8 million Total Viewers 2+ and 1.6 million Adults 18-49, making it the most-viewed first leg of the Liga MX final in Univision’s history – outperforming the 2014 Apertura final between the same two teams.

On Sunday, Liga MX Final’s second leg match drew in an astounding 3.3 million Total Viewers 2+ and 1.9 million Adults 18-49. This was the top-rated Apertura final match in 10 years, since Toluca and Chivas played in the 2006 Apertura final round on Univision.

Source: Nielsen, NPM Live+SD Program, Strict Daypart, and Fast National Program data. Reach based on 6+ minute qualifier. Most-watched finals and top Liga MX season based on GRPs.

LOCAL HIGHLIGHTS

First Leg:

Coverage of the first leg of the Liga MX Apertura Final outperformed ABC, CBS and FOX combined during the time period (12/22/16, 9:30 pm-12:00 am ET, live across time zones) among:

  • Adults 18-49 in Los Angeles, Phoenix and Sacramento.
  • Adults 18-34 in Los Angeles, Dallas and Phoenix.

Second Leg:

Coverage of the second leg of the Liga MX Apertura Final outperformed ABC, CBS and FOX combined during the time period (12/25/16, 7:00 pm-10:45 pm ET, live across time zones) among:

  • Total Viewers 2+ in Los Angeles.
  • Adults 18-49 and Adults 18-34 in Los Angeles, Houston and Sacramento.

The second leg of the Liga MX Apertura Final saw growth versus the second leg of the 2015 Liga MX Apertura match (on UniMás) among:

  • Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Chicago, San Francisco and Sacramento.
  • Adults 18-49 in Los Angeles, New York, Miami, Chicago, San Francisco and Sacramento.
  • Adults 18-34 in New York, Miami, Houston, Chicago, San Francisco and Sacramento.

Source: The Nielsen Company, NSI, Univision, Leg 1: (12/22/16), 9:30 pm-12:00 am ET; live game across time zones. Leg 2: (12/25/16), 7:00 pm-10:45 pm ET; live game across time zones. Leg 2 of 2015 Apertura Final: UniMás (12/13/15) 9:00 pm-12:15 am ET; live across time zones. Rankings and growth based on average impressions. KMEX/KFTR in Los Angeles includes UMEX/TFTR on Time Warner Cable. Live +SD.

SOCIAL HIGHLIGHT

On Christmas Day, the match was ranked No. 1 among Hispanics and No. 2 in cable sports behind NFL Network’s broadcast of the Baltimore Ravens versus Pittsburgh Steelers football game.

Source: Nielsen Social.

In the end, Tigres took home their fifth title, beating América on penalties. Please visit UnivisionDeportes.com for the latest on Liga MX and its upcoming season.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam

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