UniMás Delivered More Viewers Than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

Dec 20, 2016

UniMás Broadcast Prime Highlights
Week of December 12, 2016 to December 18, 2016

  • Last week, UniMás averaged 490,000 Total Viewers 2+, 239,000 Adults 18-49 and 91,000 young Adults 18-34 during broadcast prime.
  • UniMás’ Saturday night dramatic series finale of “Velvet” delivered its highest-rated telecast in its entire run with 197,000 Adults 18-49 and increased its audience from the prior telecast among Total Viewers 2+ (+3% to 418,000), Adults 18-49 (+36%) and young Adults 18-34 (+35% to 73,000).
  • UniMás, on average, delivered more Total Viewers 2+ (+30%), Adults 18-49 (+48%) and young Adults 18-34 (+28%) than the combined audience of Estrella and Azteca.

Broadcast Prime Network Rankers
Week of December 12, 2016 to December 18, 2016


Source: Nielsen. NPM (12/12/2016-12/18/2016), Prior Week (12/05/2016-12/11/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.

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