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Univision Grew its Audience Week-to-Week Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

Dec 6, 2016

Univision Network’s Primetime Telenovela Lineup Reported Double-Digit Percentage Gains in Every Hour Over the Previous Week with Total Viewers 2+ and Adults 18-49

Univision Broadcast Prime Highlights
Week of November 28, 2016 to December 4, 2016

Univision grew its audience week-to-week among Total Viewers 2+ (+3% to 1.8 Million), Adults 18-49 (+4% to 830,000) and young Adults 18-34 (+3% to 400,000).

Compared to the same week a year ago (11/30/15 – 12/06/15), Univision attracted +3% more young Adults 18-34 viewers.

On Monday night Univision attracted significantly more young Adults 18-34 than ABC and CBS, out-delivering the broadcast networks by (+41%) and (+35%) respectively.

Airing its back-to-back novela lineup, Univision out-delivered FOX by +26% on Tuesday night with Total Viewers 2+.

Airing Mon-Thurs this week, Univision’s prime novela lineup reported double-digit percentage gains in every hour over the previous week with Total Viewers 2+ and Adults 18-49.

  • Univision’s 8pm novela, “Despertar Contigo” (Waking Up With You) averaged more Total Viewers 2+ (+10% to 1.7 Million), 654,000 Adults 18-49 (+12% to 733,000) and young Adults 18-34 audience (+8% to 380,000) versus the previous week.
  • Following at 9pm “Vino el Amor” (Then Came Love) delivered its highest weekly average to-date. Increasing its audience over the prior week, “Vino el Amor” attracted 2.3 million Total Viewers 2+ (+17%), 1.0 Million Adults 18-49 (+18%) and 489,000 young Adults 18-34 (+19%).
  • Airing at 10pm, “El Color de la Pasión” (The Color of Passion) reported double-digit percentage increases over its prior week average among Total Viewers 2+ (+14% to 2.1 Million), Adults 18-49 (+13% to 928,000) and young Adults 18-34 (+12% to 415,000).

Raising over $15 Million dollars for rehabilitation of children with disabilities, “TeletónUSA” 2016 aired on Univision from Friday to Saturday night. 13.4 Million Total Viewers 2+ tuned into all or part of the twenty-three and a half-hour live broadcast.

  • On Friday night Univision aired the first segment of “TeletónUSA” and averaged 1.1 million Total Viewers 2+, 526,000 Adults 18-49 and 251,000 Adults 18-34.
  • Continuing on Saturday during primetime “TeletónUSA” delivered 922,000 Total Viewers 2+, 374,000 Adults 18-49, and 153,000 young Adults 18-34 viewers.

For the second consecutive Sunday night, Univision captured the No. 3 rank among Adults 18-49 and young Adults 18-34.

  • At 7pm, “La Banda” increased its week-to-week viewership with Total Viewers 2+ (+6% to 1.6 Million), Adults 18-49 (+8% to 683,000) and young Adults 18-34 (+9% to 324,000).
  • At 9pm Club America topped Necaxa in the semi-final Liga Mexicana match, winning 2-0. The live Liga Mexicana soccer game drew 2.8 Million Total Viewers 2+, 1.7 million Adults 18-49 and 834,000 young Adults 18-34. Among Adults 18-49…
    • Top-rated match of the current Apertura 2016 campaign.
    • Most-viewed Liga MX Semifinal round match in over 9 years, since America and Chivas played in the 2007 Clausura Semifinal round on Univision and the 4th most-viewed Liga MX Semifinal round match ever on any network.
    • Ranked as the No. 5 program for the night with young Adults 18-34 and ranked No. 6 among Adults 18-49

Broadcast Prime Network Rankers – Week of November 28, 2016 to December 4, 2016

broadcast-prime-network-rankers-november-28-2016-to-december-4-2016

Source: Nielsen, NPM (11/28/2016-12/04/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Prior week (11/21/2016-11/27/2016) Program ranker excludes programs duration <30 minutes.

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