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UniMás Delivered More Viewers Than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

By Univision PR Team

Dec 6, 2016

UniMás Broadcast Prime Highlights
Week of November 28, 2016 to December 4, 2016

Last week, UniMás averaged 539,000 Total Viewers 2+, 269,000 Adults 18-49 and 106,000 young Adults 18-34 during broadcast prime.

For the third consecutive week, both the 8pm and 9pm weekday dramatic series achieved their highest-rated weekly performances since their respective premieres among Adults 18-49.

  • At 8pm, “Moisés y los Diez Mandamientos” enjoyed week-to-week increases of +7% among Total Viewers 2+ (884,000), +15% among Adults 18-49 (440,000) and +12% among young Adults 18-34 (164,000).
  • During the M-F 9pm hour, “La Viuda Negra” also posted week-to-week gains among Total Viewers 2+ (+4% to 435,000), Adults 18-49 (+6% to 245,000) and young Adults 18-34 (+12% to 103,000).

Sunday-to-Sunday, UniMás delivered +2% more Total Viewers 2+ (585,000) and +20% more young Adults 18-34 (132,000).

  • UniMás kicked off the night with the 7pm feature film “Cine de las Estrellas: Red” which attracted 859,000 Viewers 2+, 434,000 Adults 18-49 and 186,000 young Adults 18-34.
  • At 9pm, “La Embajada’s” finale registered significantly more viewers than its previous episode among Total Viewers 2+ (+41% to 419,000), Adults 18-49 (+26% to 194,000) and young Adults 18-34 (+109% to 90,000).
  • “Club de Cuervos” at 10pm also enjoyed strong Sunday-to-Sunday audience gains among Total Viewers 2+ (+19% to 199,000), Adults 18-49 (+46% to 114,000) and young Adults 18-34 (+294% to 63,000).

UniMás, on average, delivered more Total Viewers 2+ (+53%), Adults 18-49 (+75%) and young Adults 18-34 (+66%) than the combined audience of Estrella and Azteca.

Broadcast Prime Network Rankers
Week of November 28, 2016 to December 4, 2016

broadcast-prime-network-rankers-november-28-2016-to-december-4-2016

Source: Nielsen. NPM (11/28/2016-12/04/2016), Prior Week (11/21/2016-11/27/2016) and Current Season (09/19/2016-12/04/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.

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