Press

Univision Network Out-Delivered One or More of the English-Language Broadcast Networks on Four Nights Last Week Among Young Adults 18-34

By Univision PR Team

Nov 30, 2016

Univision Ranked as the No. 5 Broadcast Network Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

Univision Broadcast Prime Highlights
Week of November 21, 2016 to November 27, 2016

For the week of November 21, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four nights among young Adults 18-34.

Univision finished the week as the No. 5 broadcast network among Total Viewers 2+, Adults 18-49 and young Adults 18-34. For the entire week Univision averaged 1.7 Million Total Viewers 2+, 796,000 Adults 18-49 and increased its young Adults 18-34 by +4% (to 390,000) over the prior week.

Airing its back-to-back novela lineup, Univision out-delivered FOX by +5% on Tuesday night among young Adults 18-34.

On Thanksgiving day Univision out-delivered ABC by +6%, to rank as the No. 4 Broadcast Network with young Adults 18-34. Furthermore, Univision’s entire primetime lineup ranked among the top 15 programs for the night among Total Viewers 2+, Adults 1 8-49 and young Adults 18-34.

  • At 8pm Univision aired the 2.5 hour special, “Vicente Fernandez – Un Azteca En El Azteca.” The telecast attracted 1.3 Million, 632,000 Adults 18-49 and 348,000 young Adults 18-34.
  • Following at 10:30pm Univision featured the first leg of the Liga Mexicana Quarterfinal round between América and Guadalajara. The live match attracted 2.6 million Total Viewers 2+, 1.4 million Adults 18-49 and 826,000 young Adults 18-34 making it the most watched first leg of a Quarterfinal round on any network.

Airing its novela lineup, Univision was the No. 3 broadcast network for the second consecutive Friday, out-delivering FOX (+33%) and CBS (+9%) with young Adults 18-34.

Airing Mon-Wed, Fri this week…

  • Univision’s 8pm novela, “Despertar Contigo” (Waking Up With You) averaged 1.5 million Total Viewers 2+, 654,000 Adults 18-49 and increased its young Adults 18-34 audience (+8% to 352,000) versus the previous week.
  • Following at 9pm “Vino el Amor” (Then Came Love) averaged 2.0 million Total Viewers 2+, 859,000 Adults 18-49 and 411,000 young Adults 18-34.
  • Airing at 10pm, “El Color de la Pasión” (The Color of Passion) averaged 1.8 Million Total Viewers 2+, 818,000 Adults 18-49 and increased its audience week-to-week with young Adults 18-34 (+3% to 370,000).

On Sunday night Univision captured the No. 3 rank among Adults 18-49 and young Adults 18-34. Univision also ranked No. 4 with Total Viewers 2+.

  • At 7pm, América and Guadalajara faced off again in a Quarterfinals match. The Liga Mexicana soccer game drew 3.4 Million Total Viewers 2+, 1.8 million Adults 18-49 and 885,000 young Adults 18-34. Among Total Viewers 2+, this marks the largest audience ever – on any network – to watch a Liga Mexicana Quarterfinal round match.
  • At 9pm “La Banda” delivered 1.5 million Total Viewers 2+ and increased its week-to-week viewership with Adults 18-49 (+2% to 632,000) and young Adults 18-34 (+11% to 296,000).

Broadcast Prime Network Rankers
Week of November 21, 2016 to November 27, 2016

broadcast-prime-network-rankers-11-21-16-to-11-27-16

Source: Nielsen, NPM (11/21/2016-11/27/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.  Program ranker excludes programs duration <30 minutes.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading