Coverage of Liga MX Quarterfinal Round was the Most-Watched Ever on UCI with All Key Demographics
NEW YORK – NOVEMBER 30, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), that includes UDN, the No. 1 Spanish-language cable sports network, delivered strong results with its sports content of the Liga MX Liguilla (playoffs). Six of Mexico’s top professional teams battled it out last week in the most-watched Quarterfinal round for the Liga MX playoffs ever on UCI with all key demographics.
The Thursday “Súper Clásico” match between Club América and Chivas de Guadalajara on Univision Network, simulcast on UDN, delivered an average audience of 2.9 million Total Viewers 2+ and 1.6 million Adults 18-49, delivering the largest audience ever, on any network, for a first leg match in a Liga MX Quarterfinal round. Sunday’s airing of the second leg of the “Súper Clásico” match on Univision Network, simulcast on UDN, delivered an average audience of 3.0 million Total Viewers 2+ and 1.6 million Adults 18-49.
Additionally, the second leg matchup on UDN between Tigres and León delivered 875,000 Total Viewers 2+ and 545,000 Adults 18-49.
Coverage of Liga MX playoffs on UDN made it the No. 2 primetime sports network, regardless of language, last week.
Univision Deportes’ coverage continues this week with the Liga MX Semifinals.
Source: Nielsen, NPM, Live +Same Day data.
CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam
