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Univision Out-Delivered FOX on Thursday Night with Total Viewers 2+, Adults 18-49 and Young Adults 18-34 with the 17th Annual Latin Grammys®

By Univision PR Team

Nov 22, 2016

Univision Ranked as the No. 5 Broadcast Network Among Total Viewers 2+

Univision Broadcast Prime Highlights
Week of November 14, 2016 to November 20, 2016

On Thursday Univision out-delivered FOX, to rank as the No. 3 Broadcast Network among young Adults 18-34 and the No. 4 network with both Total Viewers 2+ and Adults 18-49. Airing the 17th Annual “Latin Grammys”, Univision attracted 3.2 million Total Viewers 2+, 1.6 million Adults 18-49 and 718,000 young Adults 18-34.

  • Reached 9.0 million Total Viewers 2+ who tuned in to all or part of the three-hour live broadcast.
  • Ranked as the No. 8 (Adults 18-49) and No. 4 (Adults 18-34) program for the night.
  • Averaged more Adults 18-49 and young Adults 18-34 viewers than the entire original line-up (“Rosewood” and “Pitch”) on FOX.

Univision finished the week as the No. 5 broadcast network among Total Viewers 2+.

Univision was the No. 3 broadcast network on Friday, out-delivering FOX for the second consecutive night with young Adults 18-34.

Airing Mon-Wed, Fri this week…

  • Univision’s 8pm novela, “Despertar Contigo” (Waking Up With You) averaged 1.6 million Total Viewers 2+, 659,000 Adults 18-49 and 327,000 young Adults 18-34.
  • Following at 9pm “Vino el Amor” (Then Came Love) averaged 2.2 million Total Viewers 2+, 924,000 Adults 18-49 and 416,000 young Adults 18-34.
  • Airing at 10pm, “El Color de la Pasión” (The Color of Passion) grew its audience for the second consecutive week among Total Viewers 2+ (+1% to 2.0 million), and averaged 859,000 Adults 18-49 and 360,000 young Adults 18-34.

On Saturday night Univision grew its young Adults 18-34 prime audience by +9% Viewers 2+ (to 220,000) compared to the prior Saturday.

Airing on Sunday night…

  • Airing at 7pm, “Sal y Pimienta” (Salt and Pepper) drew more viewers, week-to-week, among Total Viewers 2+ (+20% to 1.4 million), Adults 18-49 (+18% to 577,000) and young Adults 18-34 (+18% to 227,000).
  • At 8pm, “La Banda” delivered 1.5 million Total Viewers 2+, 620,000 Adults 18-49 and 266,000 young Adults 18-34.
  • The 10pm episode of “Aquí y Ahora” (Here and Now) averaged 1.3 million Total Viewers 2+, 611,000 Adults 18-49 and 214,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of November 14, 2016 to November 20, 2016

weeklyscapture

Source: Nielsen. NPM (11/14/2016-11/20/2016), Prior Week (11/07/2016-11/13/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Program ranker excludes programs <30 minutes.

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