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UniMás Reported Week-to-Week Audience Growth Among Total Viewers 2+

By Univision PR Team

Nov 15, 2016

UniMás Delivered More Viewers Than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights
Week of November 7, 2016 to November 13, 2016

UniMás averaged 456,000 Total Viewers 2+, 217,000 Adults 18-49 and 85,000 young Adults 18-34 for the entire week during prime.

  • Compared to the previous week, UniMás increased its audience among Total Viewers 2+ (+4%).

UniMás, on average, delivered more Total Viewers 2+ (+32%), Adults 18-49 (+40%) and young Adults 18-34 (+18%) than the combined audience of Estrella and Azteca.

Compared to the previous week, UniMás reported audience gains during weekday prime (M-F 8-11pm) among Total Viewers 2+ (+11% to 438,000) and Adults 18-49 (+3% to 209,000).

  • Week-to-week, 8pm series “Moisés y los Diez Mandamientos” reported +9% more Total Viewers 2+ (718,000), +5% more Adults 18-49 (329,000) and +12% more young Adults 18-34 (127,000).
  • At 9pm, “La Viuda Negra” grew its audience versus the previous week among Total Viewers 2+ (+12% to 378,000) and Adults 18-49 (+2% to 190,000).
  • “Bloque de Búsqueda” at 10pm, also delivered week-to-week increases among Total Viewers 2+ (+17% to 217,000) and Adults 18-49 (+1% to 108,000).

Saturday-to-Saturday, UniMás delivered significantly more viewers among Total Viewers 2+ (+41% to 524,000), Adults 18-49 (+58% to 220,000) and young Adults 18-34 (+109% to 98,000).

UniMás kicked off the night with the 7pm feature film “Cine Cantinflas: El Extra” which attracted 731,000 Viewers 2+, 280,000 Adults 18-49 and 130,000 Adults 18-34.

  • At 9pm, “Velvet” increased its audience week-to-week among Total Viewers 2+ (+7% to 360,000), Adults 18-49 (+37% to 162,000) and young Adults 18-34 (+106% to 74,000).

Broadcast Prime Network Rankers
Week of November 7, 2016 to November 13, 2016

broadcast-prime-network-rankers-november-7-to-13

Source: Nielsen. NPM (11/07/2016-11/13/2016), Prior Week (10/31/2016-11/06/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.

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