Univision Network Reached 10.1 Million Viewers During Tuesday’s Presidential Election Night Coverage

Nov 10, 2016

Univision is the No. 1 Spanish-Language Digital Destination with Over 39 million Page Views on Election Night

NEW YORK – NOVEMBER 10, 2016 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that Tuesday’s Presidential Election Night coverage reached 10.1 million Total Viewers 2+ who tuned in to all or part of the three-hour live broadcast. The 2016 election night coverage on Univision Network delivered an average audience of 3.3 million Total Viewers 2+, 759,000 Adults 18-34, 1.7 million Adults 18-49 and 1.8 million Adults 25-54, which was up by double-digit margins over its election night coverage in 2012 with both the key 18 to 49 (+10 percent) and 25 to 54 (+16 percent) viewers.

Source: Nielsen, NPM, Tuesday (11/08/2016) 8pm-11pm, Live+SD. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). 2012 election coverage based on Tuesday (11/06/2012) 8pm-11pm.

Univision’s local primetime coverage of Tuesday’s election night ranked No. 1 versus broadcast stations among Adults 18-49 in Los Angeles.


Primetime coverage of Election Night 2016 on Univision grew versus the primetime Election coverage in 2012 among:

  • Total Viewers 2+ in Los Angeles and Sacramento
  • Adults 18-49 in Los Angeles, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Houston, Dallas, San Francisco and Phoenix

Source: Nielsen, NSI, Univision (11/08/16), 8:00 p.m.-11:00 p.m. ET/PT, 7:00 p.m.-10:00 p.m. CT. Election Night 2012 aired on 11/06/2012 from 8:00 p.m. -11:00 p.m. ET/PT, 7:00 p.m.-10:00 p.m. CT. Rankings and growth based on impressions, time period averages. KMEX includes UMEX on Time Warner Cable in Los Angeles. Live +SD. *No growth comparison available for New York due to the exclusion of data from Super Storm Sandy.

Univision’s digital coverage garnered over four million unique visitors and more than 39 million page views on Tuesday night making Univision the No. 1 Spanish-language digital destination. Univision Noticias and Univision Política’s Facebook pages achieved an increase of 640 percent and 800 percent, respectively, in post engagement on Tuesday night in comparison to the previous day.

Additionally, Univision’s Facebook Live was one of the top three most viewed in the U.S. regardless of language drawing in 14.5 million video views.

Source: Adobe Analytics and Facebook.

Mercedes Diez

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