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UniMás Reported Week-to-Week Audience Growth Among Adults 18-49 and Young Adults 18-34 for the Second Consecutive Week

Nov 8, 2016

UniMás Delivered More Viewers Than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights
Week of October 31, 2016 to November 6, 2016

UniMás averaged 433,000 Total Viewers 2+, 214,000 Adults 18-49 and 88,000 Adults 18-34 for the entire week during prime.

  • For the second consecutive week, UniMás reported audience gains among Adults 18-49 (+5%) and young Adults 18-34 (+4%) versus week prior.

UniMás, on average, delivered more Total Viewers 2+ (+14%), Adults 18-49 (+25%) and young Adults 18-34 (+19%) than the combined audience of Estrella and Azteca.

UniMás reported audience gains during weekday prime (M-F 8-11pm) among Total Viewers 2+ (+1% to 389,000), Adults 18-49 (+18% to 199,000) and Adults 18-34 (+33% to 85,000).

  • 8pm series “Moisés y los Diez Mandamientos” reported week-to-week audience growth among Adults 18-49 (+8% to 303,000) and young Adults 18-34 (+15% to 111,000).
  • Following at 9pm, the return of season 1 of “La Viuda Negra” to UniMás averaged 337,000 Total Viewers 2+, 187,000 Adults 18-49 and 90,000 young Adults 18-34. Compared to the previous week, the series attracted +22% more young Adults 18-34 to the network’s M-F 9pm hour.
  • “Bloque de Búsqueda” at 10pm, also delivered week-to-week increases among Adults 18-49 (+28% to 107,000) and Adults 18-34 (+32% to 54,000).

Sunday-to-Sunday, UniMás grew its Total Viewers 2+ (+19% to 647,000) audience for the fourth consecutive week and for the second consecutive week among Adults 18-49 (+13% to 329,000) and young Adults 18-34 (+1% to 130,000).

  • UniMás kicked off the night with the feature film presentation, “Colombiana.” The 7pm movie attracted more Total Viewers 2+ (+23% to 1.0 Million) and Adults 18-49 (+15% to 520,000) than the previous Sunday movie, “Anaconda 3: The Offspring.”
  • At 9pm, UniMás’ series “La Embajada” also increased its audience week-to-week among Total Viewers 2+ (+30% to 353,000), Adults 18-49 (+44% to 188,000) and young Adults 18-34 (+60% to 88,000).

Broadcast Prime Network Rankers
Week of October 31, 2016 to November 6, 2016

broadcast-rankers-october-31-to-november-6

Source: Nielsen. NPM (10/31/2016-11/06/2016), Prior Week (10/24/2016-10/30/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.

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