UniMás Delivered More Viewers Than the Combined Audience of Estrella and Azteca Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights
Week of October 24, 2016 to October 30, 2016
UniMás averaged 439,000 Total Viewers 2+, 204,000 Adults 18-49 and 85,000 young Adults 18-34 for the entire week during prime.
- Compared to the previous week, UniMás increased its audience with Total Viewers 2+ (+6%), Adults 18-49 (+8%) and young Adults 18-34 (+13%).
UniMás, on average, delivered more Total Viewers 2+ (+19%), Adults 18-49 (+23%) and young Adults 18-34 (+31%) than the combined audience of Estrella and Azteca.
On Sunday night, UniMás grew its Total Viewers 2+ (+8%) audience for the third consecutive week. UniMás also increased its viewership Adults 18-49 (+23%) and young Adults 18-34 (+15%) audience versus last Sunday night.
- UniMás kicked off the night with the feature film presentation, “Anaconda 3: The Offspring.” The 7pm movie attracted 845,000 Total Viewers 2+ (+12%), 454,000 Adults 18-49 (+27%) and 201,000 young Adults 18-34 (+16%), more viewers than the previous week’s title “Bulletproof Monk.”
- At 10pm, UniMás’ series “Club de Cuervos” also increased its audience week-to-week with Total Viewers 2+ (+17% to 182,000), Adults 18-49 (+47% to 113,000) and young Adults 18-34 (+27% to 52,000).
UniMás Broadcast Prime Highlights
Week of October 24, 2016 to October 30, 2016
Source: Nielsen. NPM (10/24/2016-10/30/2016), Prior Week (10/17/2016-10/23/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.
