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On Saturday, the RiseUp AS ONE Concert and Liga MX Helped Univision Network Rank No. 2 Among Young Adults 18-34, Outperforming CBS, NBC and FOX

Oct 18, 2016

Univision Broadcast Prime Highlights
Week of October 10, 2016 to October 16, 2016

On Saturday, Univision ranked as the No. 2 network among young Adults 18-34, outperforming CBS, NBC and FOX.

  • Airing 7-9:55pm, the star studded “RiseUp AS ONE” concert averaged 1.5 million Total Viewers 2+, 586,000 Adults 18-49 and 262,000 young Adults 18-34. The concert increased its audience in the third hour compared to the first hour among Total Viewers 2+ (+29%), Adults 18-49 (+53%) and young Adults 18-34 (+32%).
  • Next, the Liga MX match “América vs Tijuana” averaged 1.4 million Total Viewers 2+, 833,000 Adults 18-49 and 369,000 young Adults 18-34.

For the week of October 10th, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on three nights among young Adults 18-34.

Airing Mon-Fri 8pm, “Despertar Contigo” (Waking Up With You) averaged 1.5 million Total Viewers 2+, 630,000 Adults 18-49 and 303,000 young Adults 18-34.

Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) experienced week-to-week growth among Adults 18-49 (+7% to 964,000) and young Adults 18-34 (+2% to 429,000).

Airing Mon-Fri 10pm, “El Color de la Pasión” (The Color of Passion) experienced week-to-week growth among Adults 18-49 (+2% to 793,000).

On Sunday…

  • Airing 7pm, “Sal y Pimienta” (Salt and Pepper) averaged 1.1 million Total Viewers 2+, 448,000 Adults 18-49 and 233,000 young Adults 18-34.
  • At 8pm, “La Banda” saw week-to-week growth among Total Viewers 2+ (+18% to 1.5 million), Adults 18-49 (+13% to 651,000) and young Adults 18-34 (+19% to 306,000).
  • At 10pm, “Aquí y Ahora” (Here and Now) averaged 1.3 million Total Viewers 2+, 552,000 Adults 18-49 and 240,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of October 10, 2016 to October 16, 2016

broadcast-prime-network-rankers-october-10-to-16-2016

Source: Nielsen. NPM (10/10/2016-10/16/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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