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On Saturday, the RiseUp AS ONE Concert and Liga MX Helped Univision Network Rank No. 2 Among Young Adults 18-34, Outperforming CBS, NBC and FOX

By Univision PR Team

Oct 18, 2016

Univision Broadcast Prime Highlights
Week of October 10, 2016 to October 16, 2016

On Saturday, Univision ranked as the No. 2 network among young Adults 18-34, outperforming CBS, NBC and FOX.

  • Airing 7-9:55pm, the star studded “RiseUp AS ONE” concert averaged 1.5 million Total Viewers 2+, 586,000 Adults 18-49 and 262,000 young Adults 18-34. The concert increased its audience in the third hour compared to the first hour among Total Viewers 2+ (+29%), Adults 18-49 (+53%) and young Adults 18-34 (+32%).
  • Next, the Liga MX match “América vs Tijuana” averaged 1.4 million Total Viewers 2+, 833,000 Adults 18-49 and 369,000 young Adults 18-34.

For the week of October 10th, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on three nights among young Adults 18-34.

Airing Mon-Fri 8pm, “Despertar Contigo” (Waking Up With You) averaged 1.5 million Total Viewers 2+, 630,000 Adults 18-49 and 303,000 young Adults 18-34.

Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) experienced week-to-week growth among Adults 18-49 (+7% to 964,000) and young Adults 18-34 (+2% to 429,000).

Airing Mon-Fri 10pm, “El Color de la Pasión” (The Color of Passion) experienced week-to-week growth among Adults 18-49 (+2% to 793,000).

On Sunday…

  • Airing 7pm, “Sal y Pimienta” (Salt and Pepper) averaged 1.1 million Total Viewers 2+, 448,000 Adults 18-49 and 233,000 young Adults 18-34.
  • At 8pm, “La Banda” saw week-to-week growth among Total Viewers 2+ (+18% to 1.5 million), Adults 18-49 (+13% to 651,000) and young Adults 18-34 (+19% to 306,000).
  • At 10pm, “Aquí y Ahora” (Here and Now) averaged 1.3 million Total Viewers 2+, 552,000 Adults 18-49 and 240,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of October 10, 2016 to October 16, 2016

broadcast-prime-network-rankers-october-10-to-16-2016

Source: Nielsen. NPM (10/10/2016-10/16/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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