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Univision Network’s La Banda Experienced its Third Consecutive Week of Growth Among Adults 18-49

By Univision PR Team

Oct 4, 2016

Univision Broadcast Prime Highlights
Week of September 26, 2016 to October 2, 2016

On Sunday, “La Banda” experienced its third consecutive week of growth among Adults 18-49, up +3% week-to-week (to 731,000) and +36% versus the premiere telecast. Also…

  • Airing 7pm, “Sal y Pimienta” (Salt and Pepper) averaged 1.5 million Total Viewers 2+, 574,000 Adults 18-34 and 240,000 young Adults 18-34.
  • Since moving to 10pm, “Aquí y Ahora” (Here and Now) experienced three consecutive weeks of growth among Adults 18-49 and young Adults 18-34. Versus the prior week, the show experienced double-digit growth among Total Viewers 2+ (+25% to 1.8 million), Adults 18-49 (+19% to 782,000) and young Adults 18-34 (+19% to 313,000).

Last week marked Univision’s second consecutive week of growth, showing week-to-week gains among Total Viewers 2+ (+8%), Adults 18-49 (+13%) and young Adults 18-34 (+11%). Starting 9/24, among Total Viewers 2+ and Adults 18-49, each night showed growth over the same day prior week. Also, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on three nights among young Adults 18-34.

On Monday, the “Clinton/Trump Debate” averaged 2.5 million Total Viewers 2+, 1.2 million Adults 18-49 and 435,000 young Adults 18-34. The debate increased its audience in the second hour compared to the first hour among Total Viewers 2+ (+16%), Adults 18-49 (+21%) and young Adults 18-34 (+25%).

Airing Mon-Fri 8pm, “Despertar Contigo” (Waking Up With You) saw week-to-week growth among Total Viewers 2+ (+2% to 1.6 million), Adults 18-49 (+5% to 717,000) and young Adults 18-34 (+4% to 361,000).

Airing Tue-Fri 9pm, “Tres Veces Ana” (Three Times Ana) saw week-to-week growth among Total Viewers 2+ (+9% to 2.1 million), Adults 18-49 (+12% to 951,000) and young Adults 18-34 (+20% to 455,000).

Airing Tue-Fri 10pm, “El Color de la Pasión” (The Color of Passion) saw week-to-week growth among Total Viewers 2+ (+3% to 1.7 million), Adults 18-49 (+6% to 791,000) and young Adults 18-34 (+11% to 370,000).

Univision’s Sábado Futbolero double-header made the network No. 2 for the evening among young Adults 18-34, outperforming CBS, NBC and FOX.

  • Airing 7:55-9:59pm, Monterrey vs. América averaged 1.4 million Total Viewers 2+, 768,000 Adults 18-49 and 316,000 young Adults 18-34.
  • Next, Guadalajara vs. Monarcas averaged 1.3 million Total Viewers 2+, 723,000 Adults 18-49 and 293,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of September 26, 2016 to October 2, 2016

Source: Nielsen. NPM (09/26/2016-10/02/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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