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Univision Network’s La Banda Experienced its Third Consecutive Week of Growth Among Adults 18-49

Oct 4, 2016

Univision Broadcast Prime Highlights
Week of September 26, 2016 to October 2, 2016

On Sunday, “La Banda” experienced its third consecutive week of growth among Adults 18-49, up +3% week-to-week (to 731,000) and +36% versus the premiere telecast. Also…

  • Airing 7pm, “Sal y Pimienta” (Salt and Pepper) averaged 1.5 million Total Viewers 2+, 574,000 Adults 18-34 and 240,000 young Adults 18-34.
  • Since moving to 10pm, “Aquí y Ahora” (Here and Now) experienced three consecutive weeks of growth among Adults 18-49 and young Adults 18-34. Versus the prior week, the show experienced double-digit growth among Total Viewers 2+ (+25% to 1.8 million), Adults 18-49 (+19% to 782,000) and young Adults 18-34 (+19% to 313,000).

Last week marked Univision’s second consecutive week of growth, showing week-to-week gains among Total Viewers 2+ (+8%), Adults 18-49 (+13%) and young Adults 18-34 (+11%). Starting 9/24, among Total Viewers 2+ and Adults 18-49, each night showed growth over the same day prior week. Also, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on three nights among young Adults 18-34.

On Monday, the “Clinton/Trump Debate” averaged 2.5 million Total Viewers 2+, 1.2 million Adults 18-49 and 435,000 young Adults 18-34. The debate increased its audience in the second hour compared to the first hour among Total Viewers 2+ (+16%), Adults 18-49 (+21%) and young Adults 18-34 (+25%).

Airing Mon-Fri 8pm, “Despertar Contigo” (Waking Up With You) saw week-to-week growth among Total Viewers 2+ (+2% to 1.6 million), Adults 18-49 (+5% to 717,000) and young Adults 18-34 (+4% to 361,000).

Airing Tue-Fri 9pm, “Tres Veces Ana” (Three Times Ana) saw week-to-week growth among Total Viewers 2+ (+9% to 2.1 million), Adults 18-49 (+12% to 951,000) and young Adults 18-34 (+20% to 455,000).

Airing Tue-Fri 10pm, “El Color de la Pasión” (The Color of Passion) saw week-to-week growth among Total Viewers 2+ (+3% to 1.7 million), Adults 18-49 (+6% to 791,000) and young Adults 18-34 (+11% to 370,000).

Univision’s Sábado Futbolero double-header made the network No. 2 for the evening among young Adults 18-34, outperforming CBS, NBC and FOX.

  • Airing 7:55-9:59pm, Monterrey vs. América averaged 1.4 million Total Viewers 2+, 768,000 Adults 18-49 and 316,000 young Adults 18-34.
  • Next, Guadalajara vs. Monarcas averaged 1.3 million Total Viewers 2+, 723,000 Adults 18-49 and 293,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of September 26, 2016 to October 2, 2016

Source: Nielsen. NPM (09/26/2016-10/02/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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