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Univision Network’s La Banda Continued its Week-to-Week Growth Trajectory Among Key Demographics

By Univision PR Team

Sep 27, 2016

Univision Broadcast Prime Highlights
Week of September 19, 2016 to September 25, 2016

On Sunday, “La Banda” experienced week-to-week growth among Total Viewers 2+ (+10% to 1.7 million), Adults 18-49 (+9% to 704,000) and young Adults 18-34 (+21% to 330,000). Also…

  • Airing 7pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+15% to 1.6 million), Adults 18-49 (+14% to 588,000) and young Adults 18-34 (+34% to 262,000).
  • At 10pm, “Aquí y Ahora” (Here and Now) saw week-to-week growth among Total Viewers 2+ (+4% to 1.4 million), Adults 18-49 (+18% to 655,000) and young Adults 18-34 (+9% to 262,000).

Week-to-week, Univision saw growth among Total Viewers 2+ (+8%), Adults 18-49 (+11%) and young Adults 18-34 (+16%). Also, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on two nights among young Adults 18-34.

Airing Mon-Fri 8pm, “Despertar Contigo” (Waking Up With You) saw week-to-week growth among Total Viewers 2+ (+4% to 1.6 million), Adults 18-49 (+6% to 683,000) and young Adults 18-34 (+14% to 347,000).

Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) saw week-to-week growth among Total Viewers 2+ (+3% to 1.9 million), Adults 18-49 (+6% to 848,000) and young Adults 18-34 (+10% to 379,000).

Airing Mon-Fri 10pm, “El Color de la Pasion” (The Color of Passion) saw week-to-week growth among Total Viewers 2+ (+10% to 1.7 million), Adults 18-49 (+10% to 730,000) and young Adults 18-34 (+16% to 329,000).

Univision’s Sabado Futbolero double-header made the network No. 2 for the evening among young Adults 18-34, outperforming CBS, NBC and FOX.

  • Airing 7:55-9:59pm, Tigres vs. Cruz Azul averaged 1.1 million Total Viewers 2+, 580,000 Adults 18-49 and 213,000 young Adults 18-49.
  • Next, America vs. UNAM averaged 1.5 million Total Viewers 2+, 851,000 Adults 18-49 and 365,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of September 19, 2016 to September 25, 2016

broadcast-prime-network-rankers-week-of-september-19-to-25

Source: Nielsen. NPM (09/19/2016-09/25/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

 

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