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Univision Network’s La Banda Continued its Week-to-Week Growth Trajectory Among Key Demographics

Sep 27, 2016

Univision Broadcast Prime Highlights
Week of September 19, 2016 to September 25, 2016

On Sunday, “La Banda” experienced week-to-week growth among Total Viewers 2+ (+10% to 1.7 million), Adults 18-49 (+9% to 704,000) and young Adults 18-34 (+21% to 330,000). Also…

  • Airing 7pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+15% to 1.6 million), Adults 18-49 (+14% to 588,000) and young Adults 18-34 (+34% to 262,000).
  • At 10pm, “Aquí y Ahora” (Here and Now) saw week-to-week growth among Total Viewers 2+ (+4% to 1.4 million), Adults 18-49 (+18% to 655,000) and young Adults 18-34 (+9% to 262,000).

Week-to-week, Univision saw growth among Total Viewers 2+ (+8%), Adults 18-49 (+11%) and young Adults 18-34 (+16%). Also, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on two nights among young Adults 18-34.

Airing Mon-Fri 8pm, “Despertar Contigo” (Waking Up With You) saw week-to-week growth among Total Viewers 2+ (+4% to 1.6 million), Adults 18-49 (+6% to 683,000) and young Adults 18-34 (+14% to 347,000).

Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) saw week-to-week growth among Total Viewers 2+ (+3% to 1.9 million), Adults 18-49 (+6% to 848,000) and young Adults 18-34 (+10% to 379,000).

Airing Mon-Fri 10pm, “El Color de la Pasion” (The Color of Passion) saw week-to-week growth among Total Viewers 2+ (+10% to 1.7 million), Adults 18-49 (+10% to 730,000) and young Adults 18-34 (+16% to 329,000).

Univision’s Sabado Futbolero double-header made the network No. 2 for the evening among young Adults 18-34, outperforming CBS, NBC and FOX.

  • Airing 7:55-9:59pm, Tigres vs. Cruz Azul averaged 1.1 million Total Viewers 2+, 580,000 Adults 18-49 and 213,000 young Adults 18-49.
  • Next, America vs. UNAM averaged 1.5 million Total Viewers 2+, 851,000 Adults 18-49 and 365,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of September 19, 2016 to September 25, 2016

broadcast-prime-network-rankers-week-of-september-19-to-25

Source: Nielsen. NPM (09/19/2016-09/25/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

 

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