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UniMás Beat Telemundo on Saturday Night Among Total Viewers 2+

By Univision PR Team

Sep 27, 2016

UniMás Broadcast Prime Highlights – Week of September 19, 2016 to September 25, 2016

UniMás ranked as the No. 2 Spanish-language network on Saturday night, beating Telemundo with Total Viewers 2+ (+4%).

  • At 8pm, the Cine Cantinflas movie presentation “El Senor Fotografo” averaged 835,000 Total Viewers 2+, 309,000 Adults 18-49 and 119,000 young Adults 18-34. The 8pm title averaged more Total Viewers 2+ than Telemundo’s entire primetime movie lineup, including “Thor: The Dark World” and “Ninja Assassin.”

UniMás grew its audience week-to-week among Total Viewers 2+ (+8% to 517,000), Adults 18-49 (+20% to 257,000) and young Adults 18-34 (+20% to 97,000) for the entire week during prime.

Versus the same week a year ago (09/21/15 – 09/27/15), UniMás increased its viewership with Total Viewers 2+ (+8%).

UniMás, on average, delivered more Total Viewers 2+ (+29%), Adults 18-49 (+49%) and young Adults 18-34 (+33%) than the combined audience of Estrella, Azteca and MundoMax.

Broadcast Prime Network Rankers
Week of September 19, 2016 to September 25, 2016

broadcast-prime-network-rankers-week-of-september-19-to-25

Source: Nielsen. NPM (09/19/2016-09/25/2016), Prior Week (09/12/2016-09/18/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Season-over-season comparison based on 2016/17 (09/19/16-09/25/16) and 2015/16 (09/21/15-09/27/15) Most Current.

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