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UniMás Grew its Total Viewers 2+ and Adults 18-49 Audience for the Third Consecutive Week

Sep 13, 2016

UniMás Reported Season-to-Date Audience Growth with Total Viewers 2+ (+12%) and Adults 18-49 (+3%)

UniMás Broadcast Prime Highlights
Week of September 5 to September 11, 2016

UniMás averaged 520,000 Total Viewers 2+, 253,000 Adults 18-49 and 100,000 young Adults 18-34 for the entire week during prime.

  • UniMás registered audience gains for the third consecutive week among Total Viewers 2+ (+1%) and Adults 18-49 (+7%). UniMás also increased its young Adults 18-34 audience for the second consecutive week by +8%.

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season with Total Viewers 2+ (+12% to 660,000) and Adults 18-49 (+3% to 340,000).

UniMás’ series “Moisés y los Diez Mandamientos” reported week-to-week audience growth among Total Viewers 2+ (+8% to 622,000), Adults 18-49 (+15% to 308,000) and young Adults 18-34 (+26% to 123,000) during the 8pm hour.

Following at 9pm, “Ronca de Oro” also increased its audience over the previous week, attracting +20% more Total Viewers 2+ (to 568,000) and +10% more Adults 18-49 (to 230,000).

UniMás, on average, delivered more Total Viewers 2+ (+36%), Adults 18-49 (+61%) and young Adults 18-34 (+43%) than the combined audience of Estrella, Azteca and MundoMax.

UniMás Broadcast Prime Highlights
Week of September 5 to September 11, 2016

table-september-5-to-11

Source: Nielsen. NPM (09/05/2016-09/11/2016), Prior Week (08/29/2016-09/04/2016) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-09/11/16) and 2014/15 (09/22/14-09/13/15), Most Current.

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