UniMás Beat Telemundo for the Fourth Consecutive Saturday Night with Adults 18-49

By Univision PR Team

Sep 7, 2016

UniMás Reported Season-to-Date Audience Growth with Total Viewers 2+ (+12%) and Adults 18-49 (+3%)

UniMás Broadcast Prime Highlights
Week of August 29, 2016 to September 4, 2016

UniMás ranked as the No. 2 Spanish-language network on Saturday night, beating Telemundo by +15% among Total Viewers 2+ and +10% among Adults 18-49. This marks the 4th consecutive Saturday UniMás out-performed Telemundo among Adults 18-49.

  • At 8pm, the Cine Cantinflas movie presentation of “El Siete Machos” delivered 631,000 Total Viewers 2+, 289,000 Adults 18-49 and 122,000 young Adults 18-34.
  • Following at 9pm, the feature film “Brawl” built on its lead-in and delivered 637,000 Total Viewers 2+, 336,000 Adults 18-49 and 136,000 young Adults 18-34.

UniMás averaged 516,000 Total Viewers 2+, 236,000 Adults 18-49 and 93,000 young Adults 18-34 for the entire week during prime.

  • UniMás registered audience gains for the second consecutive week among Total Viewers 2+ (+10%) and Adults 18-49 (+7%). Week-to-week, UniMás also increased its young Adults 18-34 audience by +8%.

UniMás, on average, delivered more Total Viewers 2+ (+39%), Adults 18-49 (+69%) and young Adults 18-34 (+72%) than the combined audience of Estrella, Azteca and MundoMax.

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season with Total Viewers 2+ (+12% to 660,000) and Adults 18-49 (+3% to 340,000).

Broadcast Prime Network Rankers
Week of August 29, 2016 to September 4, 2016

Broadcast Prime Network Rankers - Aug 29 to Sept 4, 2016

Source: The Nielsen Company. NPM (08/29/2016-09/04/2016), Prior Week (08/22/2016-08/28/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-09/04/16) and 2014/15 (09/22/14-09/06/15), Most Current.

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