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UniMás Reported Season-to-Date Audience Growth with Total Viewers 2+ (+14%), Adults 18-49 (+9%) and Young Adults 18-34 (+7%)

By Univision PR Team

Aug 23, 2016

UniMás Broadcast Prime Highlights – Week of August 15, 2016 to August 21, 2016

  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season with Total Viewers 2+ (+14% to 670,000), Adults 18-49 (+9% to 350,000) and young Adults 18-34 (+7% to 160,000).
  • UniMás ranked as the No. 2 Spanish-language network on Saturday night, beating Telemundo with both Adults 18-49 (+17%) and young Adults 18-34 (+4%).  This marks the 2nd consecutive Saturday UniMás out-performed Telemundo among Adults 18-49 and the 3rd consecutive with young Adults 18-34.
    • During the 8pm hour, the Cine Cantinflas movie presentation “Soy un Prófugo” averaged 595,000 Total Viewers 2+, 245,000 Adults 18-49 and 97,000 young Adults 18-34.  Airing against Telemundo’s two hour telecast of “Qué Noche,” UniMás’ movie presentation reported a +3% advantage over Telemundo among Adults 18-49.
    • UniMás’ 9pm feature film “Assassination Games” out-delivered Telemundo’s movie presentation “2 Guns” among Total Viewers 2+ (+0%, 619,000), Adults 18-49 (+19%, 304,000) and young Adults 18-34 (+8%, 112,000).
  • UniMás’ 10pm dramatic series, “El Príncipe,” increased its audience over the previous week, attracting +7% more Total Viewers 2+ (to 277,000) and +4% more Adults 18-49 (to 119,000).
  • UniMás, on average, delivered more Total Viewers 2+ (+25%), Adults 18-49 (+30%) and young Adults 18-34 (+23%) viewers than the combined audience of Estrella, Azteca and MundoMax.

Source: The Nielsen Company. NPM (08/15/2016-08/21/2016), Prior Week (08/08/2016-08/14/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-08/21/16) and 2014/15 (09/22/14-08/23/15), Most Current.

Broadcast Prime Network Rankers – Week of August 15, 2016 to August 21, 2016

chart week of 8.15.16

Source: The Nielsen Company. NPM (08/15/2016-08/21/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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