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Univision Outperformed CBS and FOX for the Week Among Young Adults 18-34

By Univision PR Team

Aug 9, 2016

Univision Broadcast Prime Highlights – Week of August 1, 2016 to August 7, 2016

  • For the week of August 1st, Univision…
    • Ranked as the No. 4 broadcast network among young Adults 18-34, outperforming CBS and FOX.
    • Out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six nights among young Adults 18-34.
  • Airing Mon-Fri 8pm, “Un Camino Hacia el Destino” (A Path to Destiny) helped Univision rank as the No. 3 network in the hour among young Adults 18-34, outperforming CBS and FOX. “Un Camino Hacia el Destino” saw week-to-week growth among Total Viewers 2+ (+2% to 2.0 million), Adults 18-49 (+5% to 833,000) and young Adults 18-34 (+3% to 409,000).
  • Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) averaged 1.9 Million Total Viewers 2+, 849,000 Adults 18-49 and 396,000 young Adults 18-34.
  • Airing Mon-Fri 10pm, a second hour of “Tres Veces Ana” averaged 1.6 million Total Viewers 2+, 755,000 Adults 18-49 and 338,000 young Adults 18-34.
  • On Saturday, airing back-to-back Liga Mx matches…
    • Univision ranked as the No. 3 broadcast network among young Adults 18-34, outperforming ABC, CBS and FOX.
    • Airing 8-10:04pm, Leon vs. Monterrey averaged 735,000 Total Viewers 2+, 360,000 Adults 18-49 and 145,000 young Adults 18-34.
    • Next, Guadalajara vs. Queretaro averaged 847,000 Total Viewers 2+, 431,000 Adults 18-49 and 189,000 young Adults 18-34.
  • On Sunday, Univision ranked as the No. 3 broadcast network among young Adults 18-34, outperforming ABC and FOX.
    • Airing 7-8pm, “Aquí y Ahora” (Here and Now) averaged 1.2 million Total Viewers 2+, 484,000 Adults 18-49 and 196,000 young Adults 18-34.
    • Next, airing 8-10pm, “Va Por Ti” (This One’s For You) averaged 1.6 million Total Viewers 2+, 678,000 Adults 18-49 and 278,000 young Adults 18-34.
    • Finally, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+3% to 1.6 million).

Broadcast Prime Network Rankers – Week of August 1, 2016 to August 7, 2016

Chart 8.1.16

Source: The Nielsen Company. NPM (08/01/2016-08/07/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater t

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