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UniMás Reported Season-to-Date Audience Growth with Total Viewers 2+ (+14%) and Adults 18-49 (+6%)

By Univision PR Team

Aug 9, 2016

UniMás Broadcast Prime Highlights – Week of August 1, 2016 to August 7, 2016

  • UniMás ranked as the No. 2 Spanish-language network on Saturday night, beating Telemundo among young Adults 18-34 (+2%).
    • At 8pm, the Cine Cantinflas movie presentation of “A Volar Joven” delivered 687,000 Total Viewers 2+, 274,000 Adults 18-49 and 106,000 young Adults 18-34.  Airing head-to-head with Telemundo’s “Qué Noche,” UniMás’ movie presentation reported +19% more young Adults 18-34.
    • Following at 9pm, the feature film “From Paris with Love” delivered 669,000 Total Viewers 2+, 319,000 Adults 18-49 and 136,000 young Adults 18-34.
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season with Total Viewers 2+ (+14% to 670,000) and Adults 18-49 (+6% to 350,000).
  • UniMás averaged 492,000 Total Viewers 2+, 238,000 Adults 18-49 and 89,000 Adults 18-34 for the entire week during prime.
  • UniMás, on average, delivered more Total Viewers 2+ (+50%), Adults 18-49 (+76%) and young Adults 18-34 (+39%) viewers than the combined audience of Estrella, Azteca and MundoMax.

Source: The Nielsen Company. NPM (08/01/2016-08/07/2016), Prior Week (07/25/2016-07/31/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-08/07/16) and 2014/15 (09/22/14-08/09/15), Most Current.

Chart 8.1.16

Source: The Nielsen Company. NPM (08/01/2016-08/07/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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