Press

UniMás Reported Season-to-Date Audience Growth with Total Viewers 2+ (+14%) and Adults 18-49 (+6%)

By Univision PR Team

Aug 9, 2016

UniMás Broadcast Prime Highlights – Week of August 1, 2016 to August 7, 2016

  • UniMás ranked as the No. 2 Spanish-language network on Saturday night, beating Telemundo among young Adults 18-34 (+2%).
    • At 8pm, the Cine Cantinflas movie presentation of “A Volar Joven” delivered 687,000 Total Viewers 2+, 274,000 Adults 18-49 and 106,000 young Adults 18-34.  Airing head-to-head with Telemundo’s “Qué Noche,” UniMás’ movie presentation reported +19% more young Adults 18-34.
    • Following at 9pm, the feature film “From Paris with Love” delivered 669,000 Total Viewers 2+, 319,000 Adults 18-49 and 136,000 young Adults 18-34.
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season with Total Viewers 2+ (+14% to 670,000) and Adults 18-49 (+6% to 350,000).
  • UniMás averaged 492,000 Total Viewers 2+, 238,000 Adults 18-49 and 89,000 Adults 18-34 for the entire week during prime.
  • UniMás, on average, delivered more Total Viewers 2+ (+50%), Adults 18-49 (+76%) and young Adults 18-34 (+39%) viewers than the combined audience of Estrella, Azteca and MundoMax.

Source: The Nielsen Company. NPM (08/01/2016-08/07/2016), Prior Week (07/25/2016-07/31/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-08/07/16) and 2014/15 (09/22/14-08/09/15), Most Current.

Chart 8.1.16

Source: The Nielsen Company. NPM (08/01/2016-08/07/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

Related Articles

Articles

Univision to Premiere New Primetime Telenovela PERDONA NUESTROS PECADOS on February 21

Press

Univision Unveils First Round of 2023 PREMIO LO NUESTRO Lineup

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading