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Univision Ranked as the No. 3 Broadcast Network for the Week Among Young Adults 18-34, Outperforming Both CBS and FOX

Aug 2, 2016

Univision Ranked as the No. 3 Broadcast Network for the Week Among Young Adults 18-34, Outperforming Both CBS and FOX

Univision was the No. 4 Broadcast Network with Adults 18-49, Out-delivering FOX

Univision Broadcast Prime Highlights – Week of July 25, 2016 to August 1, 2016

  • Univision ranked as the No. 3 broadcast network among young Adults 18-34, outperforming both FOX (+26%) and CBS (+9%). Univision also beat FOX (+7%) among Adults 18-49 to rank as the No. 4 broadcast network and held the fifth-largest broadcast network position with Total Viewers 2+.
  • Univision finished July Sweeps as the No. 3 broadcast network among young Adults 18-34, beating both FOX (+4%) and CBS (+8%).
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every night among young Adults 18-34.
  • Airing Mon-Fri 8pm, “Un Camino Hacia el Destino” (A Path to Destiny) helped Univision rank as the No. 4 network in the hour among young Adults 18-34, beating FOX by +11%. “Un Camino Hacia el Destino” averaged 2.0 million Total Viewers 2+, 789,000 Adults 18-49 and 394,000 young Adults 18-34.
  • Airing Mon-Fri 9pm, “Tres Veces Ana” (Three Times Ana) solidified Univision as the No. 3 broadcast network in the hour among young Adults 18-34 and No. 4 network with Adults 18-49. “Tres Veces Ana” attracted 1.9 Million Total Viewers 2+, 859,000 Adults 18-49 and 417,000 young Adults 18-34.
  • During the Mon-Fri 10pm hour, Univision maintained its rank as the No. 3 broadcast network in the hour among young Adults 18-34 and No. 4 network with Adults 18-49.
    • On Monday night Univision aired the finale of “Por Siempre… Joan Sebastian” and averaged 2.4 million Total Viewers 2+, 1.2 million Adults 18-49 and 522,000 young Adults 18-34. 3.2 Million Total Viewers 2+ tuned-in to or all part of the finale broadcast, helping position Univision as the No. 3 broadcast network for the entire night, ahead of CBS, FOX and CW with both Adults 18-49 and Adults 18-34 as well as the No. 5 broadcast network, ahead of CW among Total Viewers 2+.
  • On Saturday night Univision ranked as the No. 2 broadcast network among Adults 18-49 and young Adults 18-34, out-delivering ABC and CBS in both demographics.
    • At 8pm the live soccer match between Monterrey and Cruz Azul attracted more viewers than the prior week match and delivered 995,000 Total Viewers 2+ (+75%), 516,000 Adults 18-49 (+56%) and 237,000 young Adults 18-34 (+51%).
    • The 10pm live soccer match featuring America and Tigres UANL built on its lead-in and attracted 1.2 Million Total Viewers 2+, 686,000 Adults 18-49 and 281,000 young Adults 18-34.
  • On Sunday, Univision ranked as the No. 3 broadcast network among young Adults 18-34 and No. 4 network with Adults 18-49, outperforming NBC in both demographics.
    • “Aquí y Ahora” (Here and Now) averaged 1.4 million Total Viewers 2+, 627,000 Adults 18-49 and 305,000 young Adults 18-34 from 7pm to 8pm.
    • Following at 8pm Va Por Ti (This One’s For You)…
    • Averaged 1.8 Million Total Viewers 2+, 704,000 Adults 18-49 and 358,000 young Adults 18-34.
    • In the final hour of the night, “Sal y Pimienta” (Salt and Pepper) averaged 1.5 million Total Viewers 2+, 660,000 Adults 18-49 and 334,000 young Adults 18-34.

Broadcast Prime Network Rankers – Week of July 25, 2016 to August 1, 2016

chart week of 7.25.16

Source: The Nielsen Company. NPM (07/25/2016-08/01/2016), Prior Week (07/18/2016-07/24/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  July Sweeps (06/30/2016 – 07/27/2016). Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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