UniMás Reported Season-to-Date Audience Growth with Total Viewers 2+ (+15%) and Adults 18-49 (+6%)
UniMás Broadcast Prime Highlights – Week of July 18, 2016 to July 24, 2016
- UniMás ranked as the No. 2 Spanish-language network on Sunday night, beating Telemundo for the second consecutive Sunday with Adults 18-49 (+3%).
- Compared to the prior week, UniMás reported +9% more Total Viewers 2+ (to 529,000) during the M-F 8pm hour driven by the series, “Moisés y los Diez Mandamientos.”
- Week-to-week, UniMás reported more young Adults 18-34 on both Saturday night (+14%) and Sunday night (+13%).
- UniMás, on average, delivered more Total Viewers 2+ (+32%), Adults 18-49 (+55%) and young Adults 18-34 (+38%) viewers than the combined audience of Estrella, Azteca and MundoMax.
- In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season with Total Viewers 2+ (+15%) and Adults 18-49 (+6%).
Source: The Nielsen Company. NPM (07/18/2016-07/24/2016), Prior Week (07/11/2016-07/17/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-07/24/16) and 2014/15 (09/22/14-07/26/15), Most Current.
Broadcast Prime Network Rankers – Week of July 18, 2016 to July 24, 2016
Source: The Nielsen Company. NPM (07/18/2016-07/24/2016), Prior Week (07/11/2016-07/17/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. July Sweeps to-date (06/30/2016 – 07/24/2016). Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
