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UniMás Beat Telemundo on Saturday Night with Total Viewers 2+, Adults 18-49 and Young Adults 18-34

By Univision PR Team

Jul 12, 2016

UniMás Reported Season-to-Date Audience Growth with Total Viewers 2+ (+19%), Adults 18-49 (+13%) and Young Adults 18-34 (+7%)

UniMás Broadcast Prime Highlights – Week of July 4, 2016 to July 10, 2016

  • UniMás ranked as the No. 2 Spanish-language network on Saturday night, beating Telemundo with Total Viewers 2+ (+16%), Adults 18-49 (+40%) and young Adults 18-34 (+37%).
    • At 8pm, the Cine Cantinflas movie presentation of “Gran Hotel” attracted 651,000 Total Viewers 2+, 276,000 Adults 18-49 and 121,000 young Adults 18-34.  Airing head-to-head with Telemundo’s “Qué Noche,” UniMás’ movie presentation reported double-digit percentage advantages over Telemundo among Total Viewers 2+ (+24%) and delivered nearly double the Adults 18-49 (+92%) and young Adults 18-34 (+98%).
    • Following at 9pm, the feature film “Survival Code” delivered 506,000 Total Viewers 2+, 242,000 Adults 18-49 and 110,000 young Adults 18-34. The 9pm film out-delivered Telemundo’s movie in the time period by +10% among Total Viewers 2+, +22% among Adults 18-49 and +18% among Adults 18-34.
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season with Total Viewers 2+ (+19%), Adults 18-49 (+13%) and young Adults 18-34 (+7%) during broadcast prime.
  • UniMás, on average, delivered more Total Viewers 2+ (+6%), Adults 18-49 (+21%) and young Adults 18-34 (+23%) viewers than the combined audience of Estrella, Azteca and MundoMax.

Source: The Nielsen Company. NPM (07/04/2016-07/10/2016), Prior Week (06/27/2016-07/03/2016Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-07/10/16) and 2014/15 (09/22/14-07/12/15), Most Current.

Broadcast Prime Network Rankers – Week of July 4, 2016 to July 10, 2016

chart week of 7.4.16

Source: The Nielsen Company. NPM (07/04/2016-07/10/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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