While most linear TV networks sit out VidCon, Univision is here this year, announcing yesterday that its Univision Creator Network (UCN) is now the leading U.S. Hispanic focused multichannel network on YouTube.
In May alone, UCN generated 40 million views on its U.S. YouTube channels, and has nearly double the number of U.S. views as its main MCN competitor, MiTú. UCN launched at VidCon 2015, and has since amassed over 200 U.S.-based influencers, including Eric Ochoa (aka SUPEReeeGO), Jackie Hernandez (aka MakeupByJH), Rosy McMichael, among others.
“The Univision Creator Network is part of a leading multiplatform portfolio from Univision that delivers indispensable content to some of the fastest growing demographics in the U.S. The opportunities Univision brings to our creators are unmatched in the industry, enabling us to attract the top Hispanic creators beloved by young and diverse audiences in the U.S.,” said Steven Benanav, vice president, Content Partnerships & general manager of Flama.
Having the backing of an MCN owned by such a powerful backer like Univision results in unique opportunities for creators in the network. Creators within the UCN network have access to industry experts, and the opportunity to expand their footprints across TV, digital, radio and live events.
“As part of the Univision family, our creators have been afforded some incredible opportunities. Eric Ochoa aka SUPEReeeGO is the executive producer and stars in the Flama-produced docu-series ‘Becoming a Luchador.’ Most recently Rosy McMicheal and Alejandra Rodriguez were the official influencers for one of Univision’s most popular reality shows, ‘Nuestra Belleza Latina’ and will be in the action for Univision’s most socially-engaged show, ‘Premios Juventud,’ youth awards, along with Josh Leyva and David Alvarez,” said Jennifer Perri, director, partnership development & multi-platform strategy for UCN.
Brands are increasingly investing in reaching multicultural audiences, and they are jumping at the ability to do so through UCN. Kia, AT&T, P&G, Honda and Target have already booked branded content integrations with UCN.
Source: The Drum