Press

Copa America Centenario on Univision Deportes Outperforms the 2014 FIFA World Cup

By Univision PR Team

Jun 27, 2016

Final Averaged 6.8 million Total Viewers 2+ and 3.8 million Adults 18-49, Tournament Reached 47.7 million


NEW YORK – JUNE 27, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that includes UDN, the No. 1 Spanish-language sports cable network, today announced ratings for its broadcast of the Copa America Centenario Finals. The final match between Argentina and Chile aired last night and averaged 6.8 million Total Viewers 2+ and 3.8 million Adults 18-49, making it the most-viewed Copa America final ever, on any network regardless of language. The full Copa America Centenario tournament on Univision Deportes averaged 2.9 million Total Viewers 2+ and 1.6 million Adults 18-49 per match, beating the World Cup by +9,000 among Total Viewers 2+ and +64,000 among Adults 18-49 and making it the most viewed Copa America tournament ever among Total Viewers 2+.  The tournament also out-delivered the 2015 Gold Cup by +53% among Total Viewers 2+ and +44% among Adults 18-49 and averaged more than four times the viewership among Total Viewers 2+ and Adults 18-49 versus Copa America 2015 on beIN Sports en Español.

  • The final was the most-viewed men’s soccer match since the 2014 World Cup Final.
  • Performance was the best for any Copa America Final in tournament history, on any network regardless of language.
  • Performance also out-delivered all NHL matches, regular season or playoffs, during the 2015-16 season as well as all MLB matches across all networks for the current 2016 season to-date.
  • The 3rd place match between U.S.A. and Colombia aired Saturday at 8:00 p.m. and averaged 2.8 million Total Viewers 2+ and 1.4 million Adults 18-49, the most ever for any Copa America 3rd place match.

Source: Nielsen, NPM, Live+SD match windows for specific game data, full telecast live data for tournament averages, fast cume with 1-minute qualifier.

LOCAL HIGHLIGHTS

The Argentina vs. Chile Copa America Centenario final match made Univision the No. 1 broadcast station during the time period (8:00 pm-11:00 pm ET, live across time zones) among:

  • Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas and Phoenix
  • Adults 18-49 and young Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

In fact, the Argentina vs. Chile match was the No. 1 broadcast program of the day among:

  • Total Viewers  2+ in Los Angeles, New York, Miami and Houston
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix
  • Young Adults 18-34 in Los Angeles, New York, Miami, Houston, San Francisco, Phoenix and Sacramento

Also, the Argentina vs. Chile match was the highest rated program on Univision during the 2015-2016 Broadcast Season among:

  • Total Viewers 2+ and young Adults 18-34 in Houston
  • Adults 18-49 in New York, Miami and Houston

The Argentina vs. Chile match on Univision had higher viewership than the ABC, CBS, NBC and FOX stations combined in the time period (8:00 pm-11:00 pm ET, live across time zones) among:

  • Total Viewers 2+ in Los Angeles and Miami
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, San Francisco and Phoenix
  • Young Adults 18-34 in Los Angeles, New York, Miami, Houston, San Francisco, Phoenix and Sacramento

Source: Nielsen, NSI, Argentina vs. Chile (06/26/16), 8:00 pm-11:00 pm ET, live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 7:30 pm-11:00 pm ET, live across time zones (broadcast programs only). 2015- 2016 Broadcast Season started 09/21/15. Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

The USA vs. Colombia Copa America Centenario 3rd place match made Univision the No. 1 broadcast station during the time period (8:00 pm-10:00 pm ET, live across time zones) among:

  • Total Viewers 2+ in Los Angeles, Miami and Phoenix
  • Adults 18-49 in Los Angeles, Miami, Houston, Dallas, San Francisco and Phoenix
  • Young Adults 18-34 in Los Angeles, Miami, Houston, San Francisco and Phoenix

In fact, the USA vs. Colombia match was the No. 1 program of the day among:

  • Total Viewers 2+ in Los Angeles and Miami
  • Adults 18-49 in Los Angeles, Miami, Houston and Phoenix
  • Young Adults 18-34 in Miami, Houston and Phoenix

The USA vs. Colombia match on Univision had higher viewership than the ABC, CBS, NBC and FOX stations combined in the time period (8:00 pm-10:00 pm ET, live across time zones) among:

  • Total Viewers 2+ in Miami
  • Adults 18-49 and young Adults 18-34 in Los Angeles, Miami and Phoenix

Source: Nielsen, NSI, USA vs. Colombia (06/25/16), 8:00 pm-10:00 pm ET, live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 7:30 pm-10:15 pm ET, live across time zones. USA vs. Colombia aired on FX (8:00 pm-10:00 pm ET, live across time zones). Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

SOCIAL MEDIA HIGHLIGHTS

  • The Copa America Centenario Final match between Argentina and Chile that aired on Univision was the No. 1 most social program yesterday across all English and Spanish broadcast networks. 213.2K people sent more than 608.5K tweets about Copa Centenario 2016.

Source: Nielsen; ranked on unique authors and tweets.

  • The Copa America Centenario Final match between Argentina and Chile that aired on Univision had the No. 1 most socially engaged early-fringe audience across all English and Spanish broadcast networks based on tweets per unique author.

Source: Nielsen.

  • Since it started, Copa America Centenario 2016 that aired on Univision had the No.1 socially engaged early-fringe audience across all English and Spanish broadcast networks ranked on unique authors, tweets and tweets per unique author.

Source: Nielsen, excluding specials.

  • Followed by NBA Countdown (ABC).
  • Through 26 days, Copa America Centenario was the No. 2 most social program across all English and Spanish broadcast and cable networks. 42K Unique authors on average sent 4.0M tweets about Copa America Centenario.

Source: Nielsen; ranked on tweets from Univision, UniMás and Univision Deportes.

  • After 2016 NBA Finals (ABC).
  • Through the last week, Copa America Centenario was the No.1 most social program across all English and Spanish broadcast and cable networks.

Source: Nielsen; ranked on tweets from Univision and Univision Deportes, excluding special events.

DIGITAL HIGHLIGHTS

  • The final delivered 122,000 streams for 3.5 million minutes watched – the most for any tournament final on UCI since the 2014 World Cup.
  • Copa America Centenario was the first time Univision unveiled multi-cam streaming, as well as a partnership to also stream the semifinals on YouTube.
  • The most-streamed match of the tournament was the semifinal between Colombia and Chile, which delivered 352,000 streams for over 8 million minutes watched. Minutes watched for the match was the highest for any UCI soccer game since the World Cup final.
  • Through the entire 2016 Copa America Centenario tournament, Univision Deportes delivered over 2.3 million live streams for 54.0 million minutes watched; 89% of all O&O livestreams came from the Univision Deportes App.

Source: Adobe Analytics, Google Analytics for YouTube content.

CONTACT:
Esther Mireya Tejeda
646.560.4829
emtejeda@univision.net
@UCIPRTeam

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