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Last Week, Univision Ranked as the No. 2 Broadcast Network Among Young Adults 18-34, Outperforming CBS, NBC and FOX

By Univision PR Team

Jun 21, 2016

Univision Broadcast Prime Highlights
Week of June 13 to June 19, 2016

For the week of June 13th, Univision…

  • Ranked as the No. 2 broadcast network among young Adults 18-34, outperforming CBS, NBC and FOX. Also, Univision ranked No. 3 among Adults 18-49, outperforming CBS and FOX.
  • Saw week-to-week growth among Total Viewers 2+ (+15%), Adults 18-49 (+19%) and young Adults 18-34 (+22%).
  • Attracted more viewers compared to the same week in 2015 (+20% Total Viewers 2+, +37% Adults 18-49 and +39% young Adults 18-34).
  • Out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights among young Adults 18-34.

Airing T-TH 8pm, “Un Camino Hacia el Destino” (A Path to Destiny) saw week-to-week growth among Total Viewers 2+ (+12% to 1.7 million), Adults 18-49 (+15% to 698,000) and young Adults 18-34 (+12% to 318,000).

Airing T-F 9pm, “Tres Veces Ana” (Three Times Ana) averaged 1.6 million Total Viewers 2+, 771,000 Adults 18-49 and 351,000 young Adults 18-34.

Finally, at 10pm (W-TH), “Yago” averaged 1.1 million Total Viewers 2+, 539,000 Adults 18-49 and 259,000 young Adults 18-34.

On Monday, airing two Copa America Centenario matches (both simulcast on UDN), Univision ranked as the No. 2 broadcast network among both young Adults 18-34 and Adults 18-49, outperforming CBS, NBC and FOX in both demographics.

  • Airing 7:30-10:05pm, México vs. Venezuela averaged 5.0 million Total Viewers 2+, 2.8 million Adults 18-49 and 1.3 million Adults 18-34.
  • Airing 10:05pm-12:25am, Uruguay vs. Jamaica averaged 2.3 million Total Viewers 2+, 1.2 million Adults 18-49 and 578,000 young Adults 18-34.

On Tuesday, airing 10pm-12:25am, the match between Argentina and Bolivia delivered 2.9 million Total Viewers 2+, 1.6 million Adults 18-49 and 742,000 young Adults 18-34 in simulcast across Univision and UDN. Overall, for the entire evening, Univision ranked as the No. 3 broadcast network among young Adults 18-34, outperforming CBS and FOX.

On Friday, the match between Peru and Colombia helped Univision rank as the No. 1 broadcast network for the entire evening among young Adults 18-34 and Adults 18-49. Airing 7:30-10:13pm, it delivered 3.2 million Total Viewers 2+, 1.7 million Adults 18-49 and 800,000 young Adults 18-34 in simulcast across Univision and UDN.

  • At 10:13pm, following the match, “Tres Veces Ana” (Three Times Ana) delivered 1.7 million Total Viewers 2+, 836,000 Adults 18-49 and 411,000 young Adults 18-34.

On Saturday, airing two Copa America Centenario matches (both simulcast on UDN), Univision ranked as the No. 1 broadcast network among both young Adults 18-34 and Adults 18-49.

  • Airing 6:30-9:05pm, Argentina vs. Venezuela averaged 3.1 million Total Viewers 2+, 1.6 million Adults 18-49 and 774,000 young Adults 18-34. Following the match (9:05-9:30pm), Fútbol Central averaged 3.5 million Total Viewers 2+, 1.9 million Adults 18-49 and 922,000 young Adults 18-34.
  • Airing 9:30pm-12:00am, México vs. Chile averaged 5.4 million Total Viewers 2+, 3.1 million Adults 18-49 and 1.5 million young Adults 18-34.

On Sunday…

  • Airing 7-8pm, “Aquí y Ahora” (Here and Now) averaged 1.2 million Total Viewers 2+, 474,000 Adults 18-49 and 203,000 young Adults 18-34.
  • The 8-10pm concert special “Tigres Del Norte” averaged 1.0 million Total Viewers 2+, 433,000 Adults 18-49 and 206,000 young Adults 18-34.
  • Airing 10-11pm, “Sal y Pimienta” (Salt and Pepper) averaged 1.1 million Total Viewers 2+, 454,000 Adults 18-49 and 190,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of June 13 to June 19, 2016

Broadcast Prime Network Rankers - June 13 to June 19

 Source: Nielsen. NPM (06/13/2016-06/19/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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