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Copa America Centenario Quarter-Finals Deliver Record Ratings for Univision Deportes

By Univision PR Team

Jun 20, 2016

Tournament Reaches 43 million Total Viewers 2+ Through End of Quarterfinals


NEW YORK – JUNE 20, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that includes UDN, the No. 1 Spanish-language sports cable network, today announced ratings for its broadcast of the Copa America Centenario quarterfinal stage. The quarterfinals, which included four matches, averaged 3.9 million Total Viewers 2+ and 2.2 million Adults 18-49 per match, making it the most-viewed Copa América quarterfinal round in history, on any network regardless of language. Through 28 matches, Copa América Centenario tournament is averaging 2.9 million Total Viewers 2+ and 1.6 million Adults 18-49 per match.

  • The México versus Chile quarterfinal match that aired on Saturday at 9:30 p.m. EST averaged 5.6 million Total Viewers 2+ and 3.2 million Adults 18-49.
  • The Argentina versus Venezuela quarterfinal match that aired on Saturday at 6:30 p.m. EST averaged 3.3 million Total Viewers 2+ and 1.7 million Adults 18-49.
  • The Colombia versus Peru quarterfinal match that aired on Friday at 8:00 p.m. EST averaged 3.5 million Total Viewers 2+ and 1.8 million Adults 128-49.
  • The USA versus Ecuador quarterfinal match that aired on Thursday at 6:30 p.m. EST averaged 3.5 million Total Viewers 2+ and 2.0 million Adults 18-49.

The Copa America Centenario tournament advances to the semifinals beginning Tuesday, June 20, 2016 with USA versus Argentina at 9:00pm EST on the Univision Network with a simulcast on UDN.

Source: Nielsen, NPM, match windows for specific games, full telecast L+SD data for all group stage matches & full telecast live data for all quarterfinal matches for tournament to-date, fast cume with 1-minute qualifier

LOCAL HIGHLIGHTS

The USA vs. Ecuador match made UniMás the No. 2 broadcast station during the time period (9:30 pm-11:30 pm ET, live across time zones), behind ABC who aired the NBA Finals – Game 6, among:

  • Total Viewers 2+ in Los Angeles, New York, Houston, San Francisco and Phoenix
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago and Phoenix

The USA vs. Ecuador match on UniMás had higher viewership than the CBS, NBC and FOX stations combined in the 9:30 pm-11:30 pm ET, time period (live across time zones) among:

  • Adults 18-49 in Los Angeles, New York, Miami, Houston and Phoenix
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix

Source: Nielsen, NSI, USA vs. Ecuador (06/16/16), 9:30 pm-11:30 pm ET; live across time zones. Rankings based on impressions. KFTR in Los Angeles includes TFTR on Time Warner Cable. Live +SD.

The Colombia vs. Peru match made Univision the No.1 broadcast station during the time period (8:15 pm- 10:15 pm ET, live across time zones) among:

  • Total Viewers 2+ in Los Angeles, New York, Miami and Houston
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, San Francisco, Phoenix and Sacramento

In fact, the Colombia vs. Peru match was the No. 1 program of the day among:

  • Total Viewers 2+ in Miami
  • Adults 18-49 in Los Angeles, New York, Miami, Houston and San Francisco (tied)
  • Adults 18-34 in New York and Miami

The Colombia vs. Peru match on Univision outperformed the ABC, CBS, NBC and FOX stations combined in the 8:15 pm-10:15 pm ET, time period (live across time zones) among:

  • Total Viewers 2+ in Miami
  • Adults 18-49 in Los Angeles, New York and Miami
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Phoenix and Sacramento

Source: Nielsen, NSI, Colombia vs. Peru (06/17/16), 8:15 pm-10:15 pm ET; live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 7:30 pm-10:15 pm ET, live across time zones. Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

The Argentina vs. Venezuela match made Univision the No. 1 broadcast station during the time period (7:00 pm- 9:00 pm ET, live across time zones) among:

  • Total Viewers 2+ in Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento
  • Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

In fact, the Argentina vs. Venezuela match was the No. 1 program of the day among:

  • Total Viewers 2+ and Adults 18-49 in Miami

The Argentina vs. Venezuela match on Univision outperformed the ABC, CBS, NBC and FOX stations combined in the 7:00 pm- 9:00 pm ET, time period (live across time zones) among:

  • Total Viewers 2+ in Los Angeles and Miami
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Phoenix

Source: Nielsen, NSI, Argentina vs. Venezuela (06/18/16), 7:00 pm- 9:00 pm ET; live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 6:30 pm-9:00 pm ET, live across time zones. Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

The Mexico vs. Chile match made Univision the No. 1 broadcast station during the time period (10:00 pm-12:00 am ET, live across time zones) among:

  • Total Viewers 2+, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

In fact, the Mexico vs. Chile match was the No. 1 program of the day among:

  • Total Viewers 2+ and Adults 18-49 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

The Mexico vs. Chile match was the No.2 program of the day, only behind the Argentina vs. Venezuela match on Univision, among:

  • Total Viewers 2+ and Adults 18-49 in Miami

The Mexico vs. Chile match on Univision had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 10:00 pm-12:00 am ET, time period (live across time zones) among:

  • Total Viewers 2+ in Los Angeles, Miami (tied), Phoenix and Sacramento
  • Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento

Source: Nielsen, NSI, Mexico vs. Chile (06/18/16), 10:00 pm-12:00 am ET; live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 9:30 pm-12:00 am ET, live across time zones. Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

SOCIAL MEDIA HIGHLIGHTS

Through three days, Copa America Centenario’s quarterfinal matches that aired on Univision were the No. 2 most social program in terms of tweets across all English and Spanish-language broadcast and cable networks, outperforming everything except the 2016 NBA finals on ABC. 76,000 unique authors per episode sent 374,000 tweets about Copa America Centenario.

Source: Nielsen, ranked on tweets

Through three days, Copa America Centenario’s quarter-finals matches that aired on UniMás were the No. 2 most social program in terms of unique author per episode across all English and Spanish-language broadcast and cable networks, outperforming everything except the 2016 NBA finals on ABC. 108,000 unique authors per episode sent 260,000 tweets about Copa America Centenario.

Source: Nielsen, ranked on unique author per episode

DIGITAL HIGHLIGHTS

Through 28 matches of the 2016 Copa América Centenario tournament, Univision Deportes has delivered 1.5 million live streams for 33.9 million minutes watched; 92% of all live streams have come from the Univision Deportes App.

Source: Adobe Analytics

CONTACT:
Yvette Pacheco
646.560.4879
ypacheco@univision.net
@UCIPRTeam

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