Medialife: Copa America lifts UniMás past Telemundo

Jun 15, 2016

Earns a rare second-place finish in both total viewers and 18-49s

By Diego Vasquez for Medialife Magazine
June 15, 2016

argentina chile

Argentina-Chile on UniMas was the No. 4 program of the week on Spanish-language broadcast.

The value of big-time sports to TV networks has been demonstrated season after season by the NFL, as well as other events including the Olympics, World Series and NBA Finals.

It appears the same holds true on Spanish-language TV. Look no further than broadcast network UniMás, which earned a rare second-place finish among Spanish-language broadcast networks last week thanks to a handful of Copa America Centenario games in primetime.

The Univision-owned network averaged 1.49 million total viewers during the week ended June 12, according to Nielsen, up 119 percent from 680,000 the previous week.

To put that into context, in a good week UniMás will have one program average at least 1 million viewers, and in many weeks it has none. But last week it averaged a million and a half viewers per night.

The network was also up 130 percent week-to-week among households, from 400,000 to 920,000, and 138 percent among viewers 18-49, from 340,000 to 810,000.

The top program of the week on UniMás was its coverage of the Copa America match between South American rivals Argentina and Chile, which averaged 2.77 million total viewers.

That was the No. 4 program of the week on Spanish-language broadcast, behind three games that aired on the main Univision network.

As usual, Univision finished first for the week among the Spanish-language broadcast networks with an average of 2.22 million. UniMás was second with its 1.49 million, with Telemundo third at 1.38 million, Estrella TV fourth at 170,000, MundoMax fifth at 90,000 and Azteca America sixth at 80,000.



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