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Copa America Centenario Group Stage Outperforms the World Cup Group Stage on Univision Deportes

By Univision PR Team

Jun 15, 2016

Tournament Reaches 39.4 million Total Viewers 2+ Through the End of the Group Stage


NEW YORK – JUNE 15, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that includes UDN, the No. 1 Spanish-language sports cable network, today announced exemplary ratings for its broadcast of the Copa America Centenario tournament to-date. Through all 24 matches of the group stage, Copa America Centenario on Univision Deportes averaged 2.6 million Total Viewers 2+ and 1.4 million Adults 18-49 per match, besting the 2014 World Cup group stage performance by +3% among Adults 18-49. Univision Deportes has reached 39.4 million Total Viewers 2+ through the Copa America Centenario group stage ending last night.

Throughout the tournament group stage, the Mexican national team matches averaged 4.9 million Total Viewers 2+ and 2.8 million Adults 18-49. The Mexican national team matches out-delivered the NHL Stanley Cup Final telecasts on all NBC networks and the Tony Awards on CBS among Adults 18-49.

The Chile versus Panama match which aired last night at 7:30pm EST averaged 1.9 million Total Viewers 2+ and 1.0 million Adults 18-49. The Argentina versus Bolivia match which aired last night at 10:00pm EST averaged 2.8 million Total Viewers 2+ and 1.6 million Adults 18-49.

The Copa America Centenario tournament advances to the quarterfinals beginning Thursday night with USA versus Ecuador at 9:00pm EST on UniMás with a simulcast on UDN.

LOCAL HIGHLIGHTS
The Chile versus Panama match made UniMás the No. 1 broadcast station during the time period (8:00pm-10:00pm EST, live across time zones) among:

  • Adults 18-49 in Los Angeles, Dallas and Phoenix
  • Young Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix

The Chile versus Panama match on UniMás had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 8:00pm-10:00pm EST, time period (live across time zones) among:

  • Young Adults 18-34 in Dallas and Phoenix

Source: Nielsen, NSI, Chile vs. Panama (06/14/16) 8:00 pm-10:00 pm EST; live across time zones. Rankings based on impressions. KFTR in Los Angeles includes TFTR on Time Warner Cable. Live +SD.

The Argentina versus Bolivia match made Univision the No. 1 broadcast station during the time period (10:15pm-12:15am EST, live across time zones) among:

  • Total Viewers 2+ in Los Angeles, Houston and Dallas
  • Adults 18-49 and young Adults 18-34 in Los Angeles, New York, Houston, Dallas and San Francisco

In fact, the Argentina versus Bolivia match was No. 1 program of the day among:

  • Adults 18-49 in Los Angeles, Houston and Dallas
  • Young Adults 18-34 in Houston

The Argentina versus Bolivia match on Univision had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 10:15pm-12:15am EST, time period (live across time zones) among:

  • Young Adults 18-34 in Dallas

Source: Nielsen, NSI, Argentina vs. Bolivia (06/14/16) 10:15 pm-12:15 am EST; live across time zones. No. 1 program of the day based on preliminary program rankings, 10:00 pm-12:30 am EST (live across time zones). Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

SOCIAL MEDIA HIGHLIGHTS
Through the group stage, Copa America Centenario was the No. 2 most social program across all English and Spanish broadcast and cable networks, outperforming everything except the 2016 NBA finals on ABC. 19,000 unique authors on average sent 1.6 million tweets about Copa America Centenario.
Source: Nielsen, ranked on tweets from Univision, UniMás and Univision Deportes

DIGITAL HIGHLIGHTS
Through the group stage, Copa América Centenario delivered 1.2 million total livestreams for 26 million minutes watched. 92% of all streams occurred in the mobile app.
Source: Nielsen, NPM, L+SD data. Fast cume with 1 minute qualifier. Adobe Analytics.

CONTACT:
Esther Mireya Tejeda
646.560.4829
emtejeda@univision.net
@UCIPRTeam

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