Copa America Centenario Tournament To-Date Reaches 30.7 Million Total Viewers, Outperforming 2014 World Cup Group Stage Among Total Viewers and Adults 18-49
NEW YORK – JUNE 10, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that includes UDN, the No. 1 Spanish-language sports cable network, announced strong performance for last night’s Copa America Centenario tournament matches. To date, the tournament is outperforming the 2014 World Cup group stage by +7% among Total Viewers 2+ and +12% among Adults 18-49. Through 14 matches, the tournament is averaged 2.8 million Total Viewers 2+ and 1.5 million Adults 18-49 per match. To date, the tournament has reached 30.7 million Total Viewers 2+.
The Mexico versus Jamaica matched aired last night at 9:30pm EST and averaged 5.4 million Total Viewers 2+ and 3.1 million Adults 18-49, outperforming all soccer matches across all networks regardless of language since the 2015 Gold Cup Final. The telecast out-delivered all four NHL Stanley Cup Finals matches to-date on NBC and NBC Sports Network among all key demos. Additionally, the telecast outperformed all MLB matches across all networks for the 2016 season-to-date.
The Uruguay versus Venezuela match aired last night at 7:00pm EST and averaged 2.1 million Total Viewers 2+ and 1.2 million Adults 18-49.
LOCAL HIGHLIGHTS
The Mexico versus Jamaica match made Univision the No. 1 broadcast station during the time period (10:00 pm-12:00 am ET, live across time zones) among:
- Total Viewers 2+ and Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and Phoenix
- Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Phoenix
In fact, the Mexico versus Jamaica match was the No. 1 program of the day among:
- Total Viewers 2+ in Los Angeles
- Adults 18-49 and Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix
The Mexico versus Jamaica match on Univision had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 10:00 pm-12:00 am ET, time period (live across time zones) among:
- Total Viewers 2+ in Los Angeles
- Adults 18-49 in Los Angeles and Phoenix
- Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix
Source: Nielsen, NSI, Mexico vs. Jamaica (06/09/16), 10:00 pm-12:00 am ET; live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 9:30 pm-12:00 am ET, live across time zones. Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.
The Uruguay versus Venezuela match made UniMás the No. 1 broadcast station during the time period (7:30 pm-9:30 pm ET, live across time zones) among:
- Adults 18-49 in Los Angeles, New York, Miami and Houston
- Adults 18-34 in Los Angeles, New York, Miami, Houston and Dallas
In fact, the Uruguay versus Venezuela match was the No. 1 broadcast program of the day among:
- Adults 18-34 in Miami
The Uruguay versus Venezuela match on UniMás had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 7:30 pm-9:30 pm ET, time period (live across time zones) among:
- Adults 18-49 and Adults 18-34 in Miami
Source: Nielsen, NSI, Uruguay vs. Venezuela (06/09/16), 7:30 pm-9:30 pm ET; live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 7:00 pm-9:30 pm ET, live across time zones (broadcast program only). Rankings based on impressions. KFTR in Los Angeles includes TFTR on Time Warner Cable. Live +SD.
SOCIAL HIGHLIGHTS
- The Mexico versus Jamaica matched that aired on Univision was the No. 2 most social program yesterday across all English and Spanish broadcast networks
Source: Nielsen, ranked on tweets and unique authors
- After 2016 Stanley Cup Final (NBC)
- The Uruguay versus Venezuela match that aired on UniMas was the No. 1 most social early-fringe program yesterday across all English and Spanish broadcast networks
Source: Nielsen, ranked on tweets and unique authors
- Through 7 days, Copa America Centenario was the No. 2 most social program across all English and Spanish broadcast and cable networks. 19K Unique authors on average sent 986K tweets about Copa America Centenario
Source: Nielsen, ranked on tweets from Univision, UniMás and Univision Deportes
- After 2016 NBA Finals (ABC)
DIGITAL HIGHLIGHTS
- Through 7 days and 14 matches of the 2016 Copa América Centenario tournament, Univision Deportes has delivered over 740,000 live streams for approximately 16 million minutes watched; 90% of all live streams have come from the Univision Deportes App.
Source: Adobe Analytics and Nielsen, NPM, Fast Nationals, Live+SD data first 12 matches, Live data for Uruguay/Venezuela and México/Jamaica for tournament to-date averages, based on match windows. Fast cume with 1 minute qualifier.
CONTACT:
Esther Mireya Tejeda
646.560.4829
emtejeda@univision.net
@UCIPRTeam
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