Press

Copa America Centenario Outperforming the 2014 World Cup Group Stage During Tournament To-Date

By Univision PR Team

Jun 9, 2016

Univision’s Telecasts Pacing +7% among Total Viewers 2+ and +11% among Adults 18-49 ahead of the 2014 World Cup Group Stage


NEW YORK – JUNE 9, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that includes UDN, the No. 1 Spanish-language sports cable network, today announced that its telecast of the Copa America Centenario tournament is pacing +7% among Total Viewers 2+ and +11% among Adults 18-49 ahead of the 2014 World Cup Group Stage. Through 10 matches, Copa America Centenario is averaging 2.7 million Total Viewers 2+ and 1.5 million Adults 18-49 per match. The tournament to-date has reached 26.9 million Total Viewers 2+.

The USA versus Costa Rica match that aired June 7th at 7:30pm ET on UniMás averaged 2.5 million Total Viewers 2+ and 1.3 million Adults 18-49.

The Colombia versus Paraguay match that aired June 7th at 10:00pm ET on Univision Network averaged 2.8 million Total Viewers 2+ and 1.6 million Adults 18-49.

LOCAL HIGHLIGHTS

The USA versus Costa Rica match made UniMás the No. 1 broadcast station during the time period (8:00pm – 10:00pm ET, live across time zones) among Adults 18-49 and young Adults 18-34 in Los Angeles, San Francisco and Phoenix.

The USA versus Costa Rica match had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 8:00pm – 10:00pm ET time period (live across time zones) among young Adults 18-34 in Los Angeles.

Source: Nielsen, NSI, USA vs. Costa Rica (06/07/16), 8:00 pm-10:00 pm ET; live across time zones. Rankings based on impressions. KFTR in Los Angeles includes TRTR on Time Warner Cable. Live +SD.

The Colombia versus Paraguay match made Univision the No. 1 broadcast station during the time period (10:30pm – 12:30am ET, live across time zones) among:

  • Total Viewers 2+ in Miami, Houston and Dallas
  • Adults 18-49 in New York, Miami, Houston and Dallas
  • Young Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago and Phoenix

In fact, the Colombia versus Paraguay match was the No. 1 program of the day among:

  • Adults 18-49 in Houston
  • Young Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix

The Colombia vs. Paraguay match on Univision had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 10:30 pm-12:30 am ET, time period (live across time zones) among:

  • Young Adults 18-34 in Houston and Dallas

Source: Nielsen, NSI, Colombia vs. Paraguay (06/07/16), 10:30 pm-12:30 am ET; live across time zones. No. 1 program of the day is based on Preliminary Program Averages, 10:00 pm-12:30 am ET, live across time zones. Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

SOCIAL MEDIA HIGHLIGHTS

  • Through 5 days and 7 matches, 21K people sent 316K tweets about Copa America Centenario 2016.

Source: Nielsen

  • In 5 days and 7 matches, Copa America Centenario was the No. 2 most social prime-time sport event across all English and Spanish broadcast networks, after the 2016 NBA Finals on ABC.

Source: Nielsen ranked on tweets and unique authors

DIGITAL HIGHLIGHTS

  • Through 5 days and 10 matches of the 2016 Copa América Centenario tournament, Univision Deportes has delivered over 500,000 live streams for more than 11 million minutes watched; 91% of all live streams have come from the Univision Deportes App.

Source: Adobe Analytics and Nielsen, NPM, Fast Nationals, Live+SD data for first eight matches and USA / Costa Rica, live data for Colombia / Paraguay match for tournament to-date, based on match windows. Fast cume with 1 minute qualifier.

CONTACT:
Esther Mireya Tejeda
646.560.4829
emtejeda@univision.net
@UCIPRTeam

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