Press

UniMás Beat Telemundo on Saturday Night with Total Viewers 2+, Adults 18-49 and Young Adults 18-34

By Univision PR Team

Jun 7, 2016

Season-to-Date, UniMás Grew its Total Viewers 2+, Adults 18-49 and Young Adults 18-34 Audience by Double-Digit Percentages

UniMás Broadcast Prime Highlights – Week of May 30, 2016 to June 5, 2016

  • UniMás ranked as the No. 2 Spanish-language network on Saturday night, beating Telemundo with Total Viewers 2+ (+32%), Adults 18-49 (+43%) and young Adults 18-34 (+26%).
    • At 7pm, the Cine Cantinflas movie presentation of “Abajo el Telón” attracted 635,000 Total Viewers 2+, 237,000 Adults 18-49 and 90,000 young Adults 18-34.  Airing head-to-head with Telemundo’s “Qué Noche,” UniMás’ movie presentation reported double-digit percentage advantages over Telemundo among Total Viewers 2+ (+39%), Adults 18-49 (+60%) and young Adults 18-34 (+14%).
    • Following at 9pm, the feature film “Brawl” built on its lead-in and delivered 668,000 Total Viewers 2+, 302,000 Adults 18-49 and 121,000 young Adults 18-34. The 9pm film out-delivered Telemundo’s movie in the time period by +27% among Total Viewers 2+, +37% among Adults 18-49 and +30% among young Adults 18-34.
    • Season-to-date, UniMás ranks as the No. 2 Spanish-language network on Saturday nights with Total Viewers 2+ (+6%), Adults 18-49 (+16%) and young Adults 18-34 (+17%).  Furthermore, thus far in 2nd quarter, UniMás has out-ranked Telemundo on 8 out of 10 Saturday nights.
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season with Total Viewers 2+ (+21%), Adults 18-49 (+16%) and young Adults 18-34 (+13%) during broadcast prime.
  • Versus the same week a year ago (06/01/15 – 06/07/15), UniMás attracted more Total Viewers 2+ (+31%), Adults 18-49 (+17%) and young Adults 18-34 (+7%).
  • UniMás, on average, delivered more Total Viewers 2+ (+81%) and more than double the Adults 18-49 (+117%) and young Adults 18-34 (+121%) viewers than the combined audience of Estrella, Azteca and MundoMax.

Source: The Nielsen Company. NPM (05/30/2016-06/05/2016), Prior Week (05/23/2016-05/29/2016).  Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-06/05/16) and 2014/15 (09/22/14-06/07/15), Most Current.

Broadcast Prime Network Rankers – Week of May 30, 2016 to June 5, 2016

chart week of 5.30.16

Source: The Nielsen Company. NPM (05/30/2016-06/05/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

Related Articles

Articles

Copa Univision Commemorates 20 Years of Community Soccer with Competition, Community Building & Family Engagement

Press

Univision Noticias’ 2022 “UNIVISIONARIOS” Delivers No. 1 Program on All of Television among U.S. Hispanics

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading