Last Week, Univision Ranked as the No. 2 Broadcast Network Among Young Adults 18-34, Outperforming CBS, NBC and FOX

Jun 7, 2016

On Friday, the Copa América Centenario Opening Match Delivered 3.6 Million Total Viewers 2+, Helping Univision Rank No. 1 Among Young Adults 18-34

Univision Broadcast Prime Highlights – Week of May 30, 2016 to June 5, 2016

  • On Friday, the opening night of the 2016 Copa América Centenario, Univision ranked as the No. 1 and No. 2 broadcast network, respectively, among young Adults 18-34 and Adults 18-49.
    • Airing 9-11:34pm, the match between USA and Columbia delivered 3.6 million Total Viewers 2+, 1.9 million Adults 18-49 and 853,000 young Adults 18-34 in simulcast across Univision, UniMás and UDN.  The game was the most-watched Copa América opener in tournament history on any network. It was also the best performance for any USA match in Copa América Centenario history.
    • Preceding the match, “Fútbol Central” delivered 1.9 million Total Viewers 2+, 864,000 Adults 18-49 and 375,000 young Adults 18-34 in simulcast across Univision, UniMás and UDN.
  • Last week (M-SU), Univision ranked as the No. 2 broadcast network among young Adults 18-34, outperforming CBS, NBC and FOX.  Univision saw week-to-week growth among Total Viewers 2+ (+25%), Adults 18-49 (+32%) and young Adults 18-34 (+29%).  Also, among young Adults 18-34, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six nights.
  • Airing M-TH 8pm, “Un Camino Hacia el Destino” (A Path to Destiny) averaged 1.8 million Total Viewers 2+, 718,000 Adults 18-49 and 328,000 young Adults 18-34.
  • Airing M-TH 9pm, “Tres Veces Ana” (Three Times Ana) averaged 1.9 million Total Viewers 2+, 865,000 Adults 18-49 and 406,000 young Adults 18-34.
  • Finally, at 10pm, “Yago” averaged 1.2 million Total Viewers 2+, 603,000 Adults 18-49 and 269,000 young Adults 18-34.
  • On Saturday, airing two Copa América Centenario matches (both simulcast on UDN), Univision ranked as the No. 1 broadcast network among both young Adults 18-34 and Adults 18-49.
    • Airing 7:08pm-9:39pm, Haiti vs. Peru averaged 2.0 million Total Viewers 2+, 1.0 million Adults 18-49 and 505,000 young Adults 18-34.
    • Airing 9:39pm-12:05am, Brasil vs. Ecuador averaged 2.6 million Total Viewers 2+, 1.4 million Adults 18-49 and 645,000 young Adults 18-34.
  • On Sunday, Univision ranked as the No. 2 broadcast network among both young Adults 18-34 and Adults 18-49, outperforming CBS, NBC and FOX in each demographic.
    • Airing 7:30-10:07pm (simulcast on UDN), the Copa América Centenario match between México and Uruguay delivered 4.7 million Total Viewers 2+, 2.6 million Adults 18-49 and 1.2 million young Adults 18-34.
      • The match was the most-watched soccer telecast on any network, regardless of language, since the Gold Cup Final on Univision last July.
      • Performance was best for any Copa América Group Stage match since 2007, when México played Ecuador on July 1st on Univision.
    • Preceding the match (and simulcast on UDN), “Fútbol Central” delivered 2.3 million Total Viewers 2+, 1.2 million Adults 18-49 and 512,000 young Adults 18-34.
    • Airing 10:07-11pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth (over the prior week’s 8pm telecast) among Total Viewers 2+ (+66% to 1.7 million), Adults 18-49 (+71% to 866,000) and young Adults 18-34 (+126% to 423,000).

Broadcast Prime Network Rankers – Week of May 30, 2016 to June 5, 2016

chart week of 5.30.16

Source: The Nielsen Company. NPM (05/30/2016-06/05/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

Related Articles


Thalia, AB Quintanilla, and More Join Latin American Music Awards 2024 Performance Lineup


NOTICIAS UNIVISION Releases an Official Video Excerpt and Interview Transcripts of JOE BIDEN: LA ENTREVISTA

By clicking submit you agree to our Privacy Policy and Terms of service.