Press

Copa America Centenario on Univision Deportes Reaches 21.2 Million Total Viewers During Opening Weekend, Outperforming World Cup Group Stage by Double Digits

By Univision PR Team

Jun 6, 2016

NEW YORK – JUNE 6, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that includes UDN, the No. 1 Spanish-language sports network, delivered impressive ratings during the opening weekend of Copa America Centenario which kicked off on June 3rd with a match between USA and Colombia.  Tournament to date, Copa America Centenario has reached 21.2 million Total Viewers 2+ and is averaging 2.9 million Total Viewers 2+ and 1.5 million Adults 18-49 per match. Compared to the 2014 World Cup tournament group stage, Copa America Centenario to date is up +14% among Total Viewers 2+ and +16% among Adults 18-49.

The Mexico versus Uruguay match aired on Sunday, June 5th and averaged 5.1 million Total Viewers 2+ and 2.9 million Adults 18-49, marking the most-viewed soccer telecast since the Gold Cup final on any network regardless of language.  The telecast out-delivered games 1 and 2 of the Stanley Cup finals on NBC & NBC Sports Network, respectively.

The Jamaica versus Venezuela match aired on Sunday, June 5th and averaged 1.9 million Total Viewers 2+ and 1.0 million Adults 18-49.

The opening match between USA and Colombia that aired on Friday, June 3rd averaged 3.9 million Total Viewers 2+ and 2.0 million Adults 18-49.  The match was the best ever for a Copa America opening match on any network regardless of language.

LOCAL HIGHLIGHTS

The Mexico versus Uruguay match made Univision the No. 2 broadcast station during the time period (8:00 p.m.-10:00 p.m. ET, live across time zones), behind ABC who aired the NBA Finals – Game 2 among:

  • Total Viewers 2+ in Los Angeles, Houston, Dallas, Chicago and San Francisco
  • Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

The Mexico vs. Uruguay match was the No. 2 broadcast program of the day, only behind the NBA Finals Game 2, among:

  • Total Viewers 2+ in Los Angeles
  • Adults 18-49 in Los Angeles, Dallas and Phoenix
  • Adults 18-34 in Los Angeles, Houston and Phoenix

Coverage of the Mexico vs. Uruguay match on Univision had higher viewership than the CBS, NBC and FOX stations combined in the 8:00 pm-10:00 pm ET, time period (live across time zones) among:

  • Total Viewers 2+ in Los Angeles, Houston and San Francisco
  • Adults 18-49 in Los Angeles, Miami, Houston, Chicago, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

Source:  Nielsen, NSI, Mexico vs. Uruguay (06/05/16), 8:00 pm-10:00 pm ET; live across time zones. No. 2 Program based on Preliminary Program Averages, 7:30 pm -10:00 pm ET; live across time zones, broadcast programs only. Rankings based on impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

The Jamaica versus Venezuela match made Univision the No. 1 broadcast station during the time period (5:00 pm-7:00 pm ET, live across time zones) among:

  • Persons 2+ in Los Angeles and Houston
  • Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
  • Adults 18-34 in Los Angeles, Houston, Dallas, Chicago, Phoenix and Sacramento

The Jamaica versus Venezuela match on Univision had higher viewership than the ABC, CBS, NBC and FOX stations combined in the 5:00 pm-7:00 pm ET, time period (live across time zones) among:

  • Adults 18-49 in Los Angeles and Houston
  • Adults 18-34 in Houston, Phoenix and Sacramento

Source:  Nielsen, NSI, Jamaica vs. Venezuela (06/05/16), 5:00 pm-7:00 pm ET; live across time zones. Rankings based on absolute impressions. KMEX in Los Angeles includes UMEX on Time Warner Cable. Live +SD.

SOCIAL HIGHLIGHTS

Copa America Centenario 2016 (Mexico vs Uruguay) had the No. 2 most socially engaged early fringe audience after the 2016 NBA Finals on 6/5/2016 across all English and Spanish broadcast networks (Source: Nielsen, ranked on tweets, unique authors and tweets per unique author)

Copa America Centenario 2016 was No. 2 the most social sports program after the 2016 NBA Finals across all English and Spanish broadcast/cable networks (Source: Nielsen 6/3/16 to 6/5/16, ranked on tweets)

DIGITAL HIGHLIGHTS

Through three days and six matches of the 2016 Copa America Centenario tournament, Univision Deportes has delivered over 380,000 live streams for more than seven million minutes watched; 90% of all live streams have come from the Univision Deportes App.

Source: Adobe Analytics and Nielsen, NPM, Fast Nationals, Live+SD data for Mexico vs. Uruguay & Jamaica vs. Venezuela, Live data for tournament to-date, based on match windows. Fast cume with 1minute qualifier.

CONTACT: 

Esther Mireya Tejeda, 646.560.4829, emtejeda@univision.net@UCIPRTeam

###

Related Articles

Press

Univision Noticias Honored with Three News and Documentary Emmy® Awards

Press

Combate Global Announces Complete, Five-Fight MMA Card for Friday, September 30, Live on Univision and TUDN

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading