UniMás Finished May Sweeps with Increased Viewership Among Total Viewers 2+ (+27%), Adults 18-49 (+22%) and Young Adults 18-34 (+24%) Over the Prior Sweeps, While Telemundo Reported Declines

By Univision PR Team

Jun 1, 2016

UniMás Broadcast Prime Highlights – Week of May 23 to May 29, 2016

UniMás finished May Sweeps with increased viewership among Total Viewers 2+ (+27%), Adults 18-49 (+22%) and young Adults 18-34 (+24%) over the prior sweeps, while Telemundo reported declines.

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+21%), Adults 18-49 (+13%) and young Adults 18-34 (+13%) during broadcast prime.

Versus the same week a year ago (05/25/15 – 05/31/15), UniMás attracted more Total Viewers 2+ (+11%) and Adults 18-49 (+4%).

UniMás, on average, delivered more Total Viewers 2+ (+16%), Adults 18-49 (+38%) and young Adults 18-34 (+41%) viewers than the combined audience of Estrella, Azteca and MundoMax.

weekly ratings chart--06.01.16

Source: The Nielsen Company. NPM (05/23/2016-05/29/2016), Prior Week (05/16/2016-05/22/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. 2016 May Sweeps (4/28/16-5/25/16) and 2015 May Sweeps (4/23/15-5/20/15). Season-over-season comparison based on 2015/16 (09/21/15-05/29/16) and 2014/15 (09/22/14-05/31/15), Most Current.


Related Articles


LA USURPADORA, THE MUSICAL Starring Isabella Castillo, Alan Estrada, & Valentina Premieres on June 15, on ViX


ISLA BRAVA: Love, Lies and Mystery Unravel in Two New Episodes Today on ViX

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.