Press

Last Week, Univision Ranked as the No. 3 Broadcast Network Among Young Adults 18-34, Outperforming CBS and FOX

By Univision PR Team

Jun 1, 2016

On Sunday, the Liga MX Final Reached Over 6.3 Million Total Viewers 2+, Helping Univision Rank No. 2 Among Young Adults 18-34 and Adults 18-49

Univision Broadcast Prime Highlights – Week of May 23 to May 29, 2016

On Sunday, Univision ranked as the No. 2 broadcast network among young Adults 18-34 and Adults 18-49, outperforming ABC, CBS and NBC in both demographics.

  • Airing 7-8pm, “Aquí y Ahora” (Here and Now) averaged 973,000 Total Viewers 2+, 478,000 Adults 18-49 and 187,000 young Adults 18-34.
  • Airing 8-9pm, “Sal y Pimienta” (Salt and Pepper) averaged 1.1 million Total Viewers 2+, 506,000 Adults 18-49 and 187,000 young Adults 18-34.
  • Next, preceding the Liga MX final match, Fútbol Central averaged 1.2 million Total Viewers 2+, 613,000 Adults 18-49 and 253,000 young Adults 18-34.
  • Finally, simulcast on UDN, the second leg of the 2016 Clausura Liga MX final between Monterrey and Pachuca aired at 9:24 pm and averaged 2.6 million Total Viewers 2+ and 1.5 million Adults 18-49.
    • The match reached over 6.3 million Total Viewers 2+.
    • Viewership was highest for any Clausura final match on any network since the 2012-13 season.
  • Univision’s entire prime lineup ranked among the top 20 programs for the night with Total Viewers 2+, Adults 18-49 and young Adults 18-34.

Last week (M-SU), Univision ranked as the No. 3 broadcast network among young Adults 18-34, outperforming CBS and FOX.  Among young Adults 18-34, Univision saw week-to-week growth (+3%) and out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night.

Airing M-F 8pm, “Un Camino Hacia el Destino” (A Path to Destiny) averaged 1.9 million Total Viewers 2+, 791,000 Adults 18-49 and 351,000 young Adults 18-34.

Airing M-F 9-11pm, the premiere week of “Tres Veces Ana” (Three Times Ana) averaged 2.0 million Total Viewers 2+, 969,000 Adults 18-49 and 480,000 young Adults 18-34.

On Saturday, Univision ranked as the No. 2 broadcast network among young Adults 18-34, outperforming ABC, CBS and NBC.

  • At 8:09pm, “Rosa de Guadalupe” saw week-to-week growth among Adults 18-49 (+5% to 471,000) and young Adults 18-34 (+3% to 267,000).
  • Airing 9:09-10pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+5% to 1.0 million), Adults 18-49 (+16% to 434,000) and young Adults 18-34 (+17% to 202,000).
  • Next, “Crónicas de Sábado” saw week-to-week growth among Total Viewers 2+ (+17% to 1.2 million), Adults 18-49 (+13% to 447,000) and young Adults 18-34 (+25% to 209,000).
  • Univision’s entire prime lineup ranked among the top 10 programs for the night with Total Viewers 2+, Adults 18-49 and young Adults 18-34.

Broadcast Prime Network Rankers – Week of May 23 to May 29, 2016

weekly ratings chart--06.01.16

Source: Nielsen. NPM (05/23/2016-05/29/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Reach is based on a 1 minute qualifier. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

###

Related Articles

Press

Combate Global Announces World Championship Event For Friday, October 7, Live on Univision and TUDN

Press

Univision’s MIRA QUIÉN BAILA ALL STARS Heads Back to the Stage and Reveals Celebrity Contestants for 10th Edition

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading