Press

May Sweeps to-Date, UniMás Increased its Total Viewers 2+ (+27%) Adults 18-49 (+22%) and Adults 18-34 (+24%) Audience Over the Prior Sweeps While Telemundo Reported Declines

By Univision PR Team

May 24, 2016

UniMás Beat Telemundo for the Third Consecutive Saturday Night with Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights – Week of May 16, 2016 to May 22, 2016

  • May Sweeps to-date, UniMás increased its Total Viewers 2+ (+27%), Adults 18-49 (+22%) and Adults 18-34 (+24%) audience over the prior sweeps while Telemundo reported double digit percentage declines among Adults 18-49 and young Adults 18-34.
  • UniMás ranked as the No. 2 Spanish-language network for the third consecutive Saturday night, beating Telemundo with Total Viewers 2+ (+32%), Adults 18-49 (+69%) and more than double the young Adults 18-34 (+113%).
    • Season-to-date, UniMás ranks as the No. 2 Spanish-language network on Saturday nights with Total Viewers 2+ (+6%), Adults 18-49 (+16%) and young Adults 18-34 (+18%).  Furthermore, thus far in 2nd quarter, UniMás has out-ranked Telemundo on 7 out of 8 Saturday nights.
    • UniMás kicked off the night with a Cine Cantinflas movie presentation of “El Bolero de Raquel,” attracting 703,000 Total Viewers 2+, 317,000 Adults 18-49 and 150,000 young Adults 18-34.
    • The 9pm feature film “The Watch” delivered 661,000 Total Viewers 2+, 346,000 Adults 18-49 and 163,000 young Adults 18-34.
    • In fact, UniMás’ back-to-back movie lineup out-delivered Telemundo’s entire primetime lineup including “Qué Noche” and “Cine Millonario” with Total Viewers 2+, Adults 18-49 and young Adults 18-34.
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+21%), Adults 18-49 (+13%) and young Adults 18-34 (+13%) during broadcast prime.
  • On Sunday night, the grand finale of “La Viuda Negra II” averaged 892,000 Total Viewers 2+, 497,000 Adults 18-49 and 204,000 young Adults 18-34.
    • During the 10:00pm hour, UniMás beat Telemundo among Total Viewers 2+ (+6%), Adults 18-49 (+1%) and young Adults 18-34 (+7%).
    • Compared to the series finale of its predecessor, “Ruta 35” (02/26/16, Fri. 10-11pm), “La Viuda Negra II” registered significantly more viewers across key demographics including, Total Viewers 2+ (+74%), Adults 18-49 (+73%) and young Adults 18-34 (+32%).
    • Compared to the previous Sunday series finale, “Lady, la Vendedora de Rosas” (05/15/16, Sun. 9-11pm), “La Viuda Negra II’s” finale delivered +9% more Adults 18-49 and young Adults 18-34.
  • Versus the same week a year ago (05/18/15 – 05/24/15), UniMás attracted more Total Viewers 2+ (+49%), Adults 18-49 (+48%) and young Adults 18-34 (+67%).
  • UniMás, on average, delivered more Total Viewers 2+ (+30%), Adults 18-49 (+63%) and young Adults 18-34 (+72%) viewers than the combined audience of Estrella, Azteca and MundoMax.

Source: The Nielsen Company. NPM (05/16/2016-05/22/2016), Prior Week (05/09/2016-05/15/2016).  Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. 2016 May Sweeps to-date (4/28/16-5/22/16) and 2015 May Sweeps to-date (4/23/15-5/17/15). Season-over-season comparison based on 2015/16 (09/21/15-05/22/16) and 2014/15 (09/22/14-05/24/15), Most Current.

Broadcast Prime Network Rankers – Week of May 16, 2016 to May 22, 2016

Chart week of 5.16.16

Source: The Nielsen Company. NPM (05/16/2016-05/22/2016, May Sweeps=to-date 4/28-5/22/16), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

Related Articles

Press

ViX+ Presents Trailer for MEXZOMBIES

Press

Univision Set to Premiere Late Night Show DE NOCHE PERO SIN SUEÑO Hosted by Adrián Uribe

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading