Cynopsis Media: Season-over-Season, UniMás Reports Double-Digit Percentage Increases Among Total Viewers 2+, A18-49 and Young A18-34

May 4, 2016


May 4, 2016


All six Scripps Networks Interactive brands saw double-digit ratings increases in primetime (A25-54) on Saturday, April 30, with HGTV landing at #6 and Food Network taking the #10 spot in cable for the night. HGTV recorded a 14 percent lift; Food Network had a 13 percent increase and Travel Channel saw an 11 percent jump year-over-year. On the night, DIY Network grew 27 percent, Cooking Channel grew 12 percent and Great American Country grew 53 percent over last year. Top shows of the evening included HGTV’s premiere of House Hunters Renovations, Food Network’s Diners, Drive-Ins and Dives, and DIY Network’s premiere of Vanilla Ice Project.

Last week, (Monday-Sunday), Univision ranked as the # 4 broadcast network among A18-34. The net also saw week-to-week growth (up 4 percent Total Viewers 2+, up 9 percent A18-49 and up 10 percent A18-34) and out-delivered one or more of the English-language broadcast networks on six nights among A18-34. On Thursday, the three-hour finale of Pasion y Poder (8p-11p) averaged 3.1 million Total Viewers 2+, 1.5 million A18-49 and 746,000 A18-34.

In the current 2015/16 Season, UniMas is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (up 21 percent), A18-49 (up 13 percent) and young A18-34 (up 6 percent), during broadcast prime.

For the first week ever, FOX Business Network’s Varney & Company beat CNBC in total viewers with 195,000 versus 187,000.

Live with Kelly & Michael (3.0 Live+SD national Nielsen rating, up 3 percent from the week before) was the only one of 15 talk shows moving up. Top talker Dr Phil (3.1, steady) finished first for the 16th week in a row. Among W25-54, Phil and Live (1.4 demo rating each) tied for No. 1.

Entertainment Tonight (3.3, up 6 percent) hit a five-week high and had the sharpest increase among all first-run access strips with coverage of Prince’s death. Extra saw its weekend edition surge 17 percent.

Among the new strips in first-run, Crime Watch Daily (1.0, steady) was the most watched by far, attracting an average 1.3 million daily viewers, or over 400,000 more sets of eyeballs than its closest rookie rival.

Top 13 Broadcast Programs among A18-49 rating/share for the week of April 25, 2016
FOX: Empire (4/27) 3.8/13
CBS: The Big Bang Theory (4/28) 3.4/13
CBS: Survivor (4/27) 2.1/8
NBC: The Voice (4/26) 2.0/7
NBC: The Voice (4/25) 2.0/7
ABC: Grey’s Anatomy (4/28) 2.0/7
ABC: Dancing With the Stars (4/25) 1.8/6
NBC: Chicago Med (4/26) 1.8/6
NBC: Little Big Shots (5/1) 1.7/6
CBS: Mom (4/28) 1.7/6
NBC: Chicago Fire (4/26) 1.7/6
CBS: The Odd Couple (4/28) 1.7/6
ABC: The Middle (4/27) 1.7/6
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 4/18/16 ranked in order by HH Rtg
Judge Judy (CTD) 6.7AA
Wheel of Fortune (CTD) 6.3AA
Family Feud (2/T) 6.1AA
Jeopardy (CTD) 5.9AA
The Big Bang Theory (WB) 5.3AA
Entertainment Tonight (CTD) 3.3AA
Dr. Phil (CTD) 3.1AA
Live with Kelly & Michael (DAD) 3.0AA
Modern Family (2/T) 3.0AA
Inside Edition (CTD) 3.0AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 4/18/16 ranked in order by A18-49 Rtg
The Big Bang Theory (WB) 2.3AA
Family Feud (2/T) 2.0AA
Modern Family (2/T) 1.7AA
Judge Judy (CTD) 1.6AA
Family Guy (2/T) 1.4AA
Wheel of Fortune (CTD) 1.1AA
Jeopardy (CTD) 1.1AA
Two and a Half Men (WB) 1.1AA
2 Broke Girls (WB) 1.0AA
The Cleveland Show (2/T) 1.2AA
Source: Nielsen Media Research

Monday A18-49 Analysis:
NBC had the most A18-49 viewers Monday with 1.7/6, according to final primetime national ratings from Nielsen. NBC’s The Voice topped 8p with 2.2/8, followed by ABC’s Dancing with the Stars with 1.8/6. NBC’s The Voice continued in the top spot at 9p with 2.2/7, while ABC’s Dancing with the Stars remained in second with 1.8/6. NBC’s Blindspot and CBS’ NCIS: Los Angeles tied for #1 at 10p with 1.3/4.

A18-49: NBC 1.7/6, ABC 1.4/5, CBS 1.4/5, FOX 1.0/3, UNI 0.6/2, TELE 0.6/2, CW 0.3/1, ION 0.3/1

Live + Same Day Household Ratings: Monday, May 2 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
ABC: 5.9/10
Dancing With the Stars 7.7/13, Castle 4.1/7
NBC: 4.9/8
The Voice 6.2/10, Blindspot 3.5/6
CBS: 4.5/7
Mike & Molly 4.4/8, Mike & Molly 4.5/7, The Big Bang Theory 4.4/7, The Odd Couple 3.7/6, NCIS: Los Angeles 5.3/9
FOX: 1.9/4
Gotham 2.2/4, Houdini & Doyle 1.6/3
Un Camino Hacia el Destino 1.1/2, Yago 1.1/2, Hotel de los Secretos 1.1/2

ION: 0.8/1
Criminal Minds 0.8/1, Criminal Minds 0.8/1, Criminal Minds 0.7/1
TELE: 0.8/1
Eva La Trailera 0.7/1 La Esclava Blanca 0.7/1, El Señor de los Cielos 1.0/2
CW: 0.6/1
Reign 0.6/1, Jane the Virgin 0.6/1

Sunday A18-49 Analysis:
NBC had the most A18-49 viewers Sunday with 1.3/4, according to final primetime national ratings from Nielsen. At 7p, ABC’s America’s Funniest Home Videos led with 1.3/5, followed by CBS’ 60 Minutes with 1.0/4. NBC’s Little Big Shots took over the lead at 8p with 1.7/6; ABC’s Once Upon a Time was second with 1.2/4. At 9p, FOX’s American Country Countdown Awards topped with 1.1/3, followed by CBS’ The Good Wife with 1.0/3. ABC’s Quantico and NBC’s Dateline tied for the top spot at 10p with

A18-49: ABC 1.1/4, NBC 1.0/3, CBS 1.0/3, FOX 0.8/3, UNI 0.6/2, TELE 0.5/2, ION 0.3/1

Live + Same Day Household Ratings: Sunday, May 1, 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 5.6/9
60 Minutes 6.6/12, Madam Secretary 6.2/10, The Good Wife 6.0/10, Elementary 3.5/5
NBC: 3.4/6
Little Big Shots [r] 3.0/6, Little Big Shots 5.9/10, The Carmichael Show 2.6/4, Crowded 1.9/3, Dateline NBC 3.7/7
ABC: 2.5/4
America’s Funniest Home Videos 3.2/6, Once Upon A Time 2.4/4, The Family 1.9/3, Quantico 2.3/4
FOX: 1.4/3
Bob’s Burgers [r] 1.0/2, The Simpsons [r] 1.0/2, American Country Countdown Awards 2.2/4
Aqui y Ahora 1.0/2, Nuestra Belleza Latina 1.2/2, Sal y Pimienta 1.0/2

ION: 0.7/1
Leverage Sun 0.7/1, Leverage Sun 0.7/1, Leverage Sun 0.6/1
TELE: 0.7/1
La Voz Kids 0.9/1, Ya Era Hora Sun 0.5/1

Saturday A18-49 Analysis:
NBC led with the most A18-49 viewers Saturday with 0.8/4, according to final primetime national ratings from Nielsen. At 8p, NBC NHL Pre-Game Show and NBC NHL Playoffs combined for the lead with 0.7/4, followed by CBS’ Crimetime Saturday and ION’s Law & Order which tied with 0.4/2. NBC NHL Playoffs topped at 9p with 0.9/4; CBS’ NCIS: New Orleans landed at number two with 0.6/2. NBC NHL Playoffs finished the night at #1 with 1.0/4, followed by CBS’ 48 Hours with 0.8/3.

A18-49: NBC 0.8/4, CBS 0.6/2, ABC 0.4/2, FOX 0.4/2, ION 0.4/2, UNI 0.4/1, TELE 0.3/1

Live + Same Day Household Ratings: Saturday, April 30, 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 3.2/6
NCIS [r] 2.8/6, NCIS: New Orleans [r] 3.2/6, 48 Hours 3.5/7
NBC: 1.3/3
NBC NHL Pre-Game Show 1.2/3, NBC NHL Playoffs 1.4/3
ABC: 1.3/3
Marvel Captain America 0.9/2, 20/20 1.6/3
FOX 1.1/2
Premiere Boxing Championship 1.1/2
ION: 1.0/2
Law & Order: SVU 1.1/2, Law & Order: SVU 1.0/2, Law & Order: SVU 1.0/2
Diversión Toda Madre 0.5/1, Sal y Pimienta 0.6/1

TELE: 0.5/1
Premios Billboard 2 0.5/1

SOURCE: CynopsisMedia

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