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Season-over-Season, UniMás Reports Double-Digit Percentage Increases Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

By Univision PR Team

May 3, 2016

UniMás Broadcast Prime Highlights – Week of April 25, 2016 to May 1, 2016

  • Versus the same week a year ago (04/27/15 – 05/03/15), UniMás attracted more Total Viewers 2+ (+25%), Adults 18-49 (+17%) and young Adults 18-34 (+15%).
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+21%), Adults 18-49 (+13%) and young Adults 18-34 (+6%) during broadcast prime.
  • UniMás, on average, delivered more Total Viewers 2+ (+48%) and young Adults 18-34 (+82%) and Adults 18-49 (+80%) viewers than the combined audience of Estrella, Azteca and MundoMax.
  • “Rosa de Guadalupe,” airing in the 8pm hour Monday-Friday, built its week-over-week audience among Total Viewers 2+ (+13% to 463,000), Adults 18-49 (+13% to 248,000) and young Adults 18-34 (+4% to 119,000).
  • Airing at 9pm, the Monday-Friday dramatic series “Lady, La Vendedora de Rosas” built its week-over-week audience among Total Viewers 2+ (+8% to 707,000), Adults 18-49 (+11% to 404,000) and young Adults 18-34 (+24% to 194,000).
  • UniMás’ dramatic series “La Viuda Negra 2” (Black Widow 2) built its audience at 10pm among Adults 18-49 (+2% to 347,000) and young Adults 18-34 (+9% to 154,000).

Source: The Nielsen Company. NPM (04/25/2016-05/01/2016), Prior Week (04/18/2016-04/24/2016).  Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-05/01/16) and 2014/15 (09/22/14-05/03/15), Most Current.

Broadcast Prime Network Rankers – Week of April 25, 2016 to May 1, 2016

Chart week of 4.25.16

Source: The Nielsen Company. NPM (04/25/2016-05/01/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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