Press

Univision Network Outperforms CBS, NBC and FOX Among Young Adults 18-34 During “Pasión y Poder” Finale

By Univision PR Team

Apr 29, 2016

Finale Reaches 5.2 Million Total Viewers 2+ During Three-Hour Broadcast

 Univision Stations Rank No. 1 in the Time Period among Young Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco and Phoenix during Finale


NEW YORK – APRIL 29, 2016 – The finale of the telenovela “Pasión y Poder” (Passion and Power) reached 5.2 million Total Viewers 2+ who tuned in to all or part of the three-hour broadcast that aired last night, Thursday, April 28th from 8 p.m. to 11 p.m. EST on the Univision Network. The telecast averaged 3.1 Million Total Viewers 2+, 1.5 million Adults 18-49 and 746,000 young Adults 18-34, making Univision the No. 2 broadcast network for the entire night among young Adults 18-34, ahead of CBS, NBC and FOX. Univision also ranked as the No. 3 broadcast network, outperforming NBC and FOX among Adults 18-49 on this night.

Additionally, last night’s finale of “Pasión y Poder:”

  • Delivered more Adults 18-49 than the entire original line-up on FOX (“Bones” and “American Grit”) as well as the first-run episodes of ABC’s “The Catch,” CBS’ “Rush Hour” and NBC’s “Strong” and “Game of Silence.”
  • Was the fourth most-watched program on broadcast television with more young Adult 18-34 viewers than the entire original line-ups on NBC (“Strong,” “The Blacklist” and “Game of Silence”) and FOX (“Bones” and “American Grit”) as well as first-run episodes of ABC’s “The Catch” and CBS’ “The Odd Couple,” “Mom,” “2 Broke Girls” and “Rush Hour.”

In its full-run, “Pasión y Poder” averaged 2.3 million Total Viewers 2+, 1.1 million Adults 18-49 and 491,000 young Adults 18-34.

Source: Nielsen, NPM, Thursday (04/28/2016) 8pm-11pm, Univision’s “Pasión y Poder” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audiences (short term and long term visitors included). Live+SD.

LOCAL HIGHLIGHTS

The “Pasión y Poder” finale made Univision the No. 1 broadcast station in the 8 p.m. to 11 p.m. (EST/PST) time period among:

  • Total Viewers 2+ in Los Angeles and Houston
  • Adults 18-49 in Los Angeles, Houston, Dallas, San Francisco and Phoenix
  • Young Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco and Phoenix

The “Pasión y Poder” finale was the No. 1 program of the day among:

  • Adults 18-49 in Los Angeles
  • Young Adults 18-34 in Los Angeles and San Francisco

The “Pasión y Poder” finale had higher viewership than ABC, CBS and NBC stations combined during the 8 p.m. to 11 p.m. (EST/PST) time period among:

  • Adults 18-49 in Los Angeles
  • Young Adults 18-34 in Los Angeles, San Francisco and Phoenix

Source: Nielsen, NSI, Monday (4/28/16). “Pasión y Poder” finale aired 8pm-11pm ET/PT (7pm-10pm CT/MT). Total Day is defined as Monday-Sunday 6am-2am. KMEX includes UMEX on Time Warner Cable. Live+SD.

DIGITAL HIGHLIGHTS

  • Univision had the No. 2 most socially-engaged audience across all English and Spanish-language broadcast networks on April 28, 2016, based on tweets per unique author, outperforming ABC, CBS and NBC, among other broadcasters.

Source: Nielsen

CONTACT: Esther Mireya Tejeda, 646.560.4829, emtejeda@univision.net@UCIPRTeam

###

Related Articles

Press

Roselyn Sánchez Announced as Judge in Univision’s MIRA QUIÉN BAILA ALL STARS A-List Panel

Press

Find Out Who the EL RETADOR Finalists Will Be This Sunday on Univision’s “Domingos en Familia”

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading