Press

Produ: Univision Digital: The renovation of Univision Digital has readers/viewers as absolute priority

By Univision PR Team

Apr 8, 2016

Univision Digital announced the renovation of its design as part of what will be a more in-depth transformation, which includes the definition of a new user experience, explained Borja Echevarría, the division´s VP and Editor in Chief.

In a publication authored by him, in Univisión Noticias Echevarría assured that the changes go beyond the image: “This is the start of a permanent transformation process for our digital properties that starts in the editorial office and is reflected in the product, with viewers/readers as our absolute priority”.

The first pillar is the cover Univision, where we´ll place the TV content, with the interactivity that the Internet allows. Then, Univison Noticias, which is growing in formats and topics. Lastly, the third experience will be in the section Deportes.

The executive expressed that the new Univision Digital is thought for mobiles, because that is where most of their audience is. “If there is a group in the US that marks the path regarding trends, it is Latinos. According to Pew Research and other studies, their handling of smartphones is very much above average”.

Echevarría highlighted that in the following days they will continue adding improvements in the format of the articles, videos and galleries, as well as updating applications and creating new editorial projects.

Source: Produ

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading