Press

UniMás Beat Telemundo for the Thirteenth Consecutive Saturday Night with Adults 18-49 and Young Adults 18-34

By Univision PR Team

Apr 5, 2016

Also Marked the Fifth Consecutive Sunday Night UniMás Attracted More Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights
Week of March 28, 2016 to April 3, 2016

UniMás was the No. 2 Spanish-language network, delivering more viewers than Telemundo for the entire weekend among Total Viewers 2+ (+44%), Adults 18-49 (+56%) and young Adults 18-34 viewers (+37%). In fact, season-to-date, UniMás is the top pick over Telemundo for the entire weekend with Total Viewers 2+ (+4%), Adults 18-49 (+9%) and young Adults 18-34 (+4%).

  • UniMás ranked as the No. 2 Spanish-language network for the thirteenth consecutive Saturday night, beating Telemundo with Adults 18-49 (+48%) and young Adults 18-34 (+26%). UniMás also out-delivered Telemundo among Total Viewers 2+ (+39%) for the fourth consecutive Saturday night.
    • Season-to-date, UniMás ranks as the No. 2 Spanish-language network on Saturday nights with Total Viewers 2+ (+3%), Adults 18-49 (+13%) and young Adults 18-34 (+11%).
    • Kicking off the night with the Cine Cantinflas film “El Extra,” UniMás averaged 722,000 Total Viewers 2+, 309,000 Adults 18-49 and 138,000 young Adults 18-34.
    • Following at 9pm, the UniMás feature film presentation “Charlie’s Angels: Full Throttle” delivered 651,000 Total Viewers 2+, 314,000 Adults 18-49 and 164,000 young Adults 18-34.
    • In fact, UniMás’ back-to-back movie lineup out-delivered Telemundo’s entire primetime lineup including “Qué Noche” and “Reina Del Sur” with Total Viewers 2+, Adults 18-49 and young Adults 18-34.
  • On Sunday night, UniMás maintained its position as the No. 2 Spanish-language network over Telemundo for the fifth consecutive week, attracting more Adults 18-49 (+60%) and young Adults 18-34 (+44%). UniMás also beat Telemundo for the fourth consecutive Sunday with Total Viewers 2+ (+47%). Thus far in the season, UniMás outranks Telemundo on Sunday nights with Total Viewers 2+ (+4%) and Adults 18-49 (+7%).
    • UniMás’ feature film presentation “Quantum of Solace” garnered 631,000 Total Viewers 2+, 320,000 Adults 18-49 and 139,000 young Adults 18-34.
    • At 9:30pm, UniMás aired a Liga Mexicana soccer match between Guadalajara and UNAM. The live match attracted 1.3 Million Total Viewers 2+, 783,000 Adults 18-49 and 343,000 young Adults 18-34.

Versus the same week a year ago (03/30/15 – 04/05/15), UniMás attracted more Total Viewers 2+ (+18%) and Adults 18-49 (+10%).

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+19%), Adults 18-49 (+9%) and young Adults 18-34 (+6%) during broadcast prime.

UniMás, on average, delivered more than double the viewers than the combined audience of Estrella, Azteca and MundoMax among Adults 18-49 (+143%) and young Adults 18-34 (+162%). UniMás also averaged more Total Viewers 2+ (+71%) than the combined audience of Estrella, Azteca and MundoMax.

UniMás Broadcast Prime Highlights
Week of March 28, 2016 to April 3, 2016

Broadcast Prime Network Rankers - March 28 to April 3

Source: The Nielsen Company. NPM (03/28/2016-04/03/2016), Prior Week (03/21/2016-03/27/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-04/03/16) and 2014/15 (09/22/14-04/05/15), Most Current.

###

Related Articles

Press

Roselyn Sánchez Announced as Judge in Univision’s MIRA QUIÉN BAILA ALL STARS A-List Panel

Press

Find Out Who the EL RETADOR Finalists Will Be This Sunday on Univision’s “Domingos en Familia”

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading