Súper Clásico on Univision Deportes Ranks as Most Watched Regular Season Club Soccer Match since 2010; Outperforms NBA on ESPN and NHL on NBC for Current Season-to-Date
Univision Stations in Los Angeles, Houston, Dallas and Phoenix Ranked No. 1 in the Time Period among Adults 18-49 and Adults 18-34
NEW YORK – MARCH 15, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that also includes UDN, the No. 1 Spanish-language sports network, delivered strong ratings for El Súper Clásico soccer match between Chivas and Guadalajara that aired on Sunday at 9:30 p.m. on UniMás . The match was the highest rated regular season club soccer match on any network, regardless of language, among Total Viewers 2+ and Adults 18-49, since 2010 and averaged 2.9 million Total Viewers 2+ and 1.8 million Adults 18-49. On that night, UDN (Univision Deportes Network) ranked as the second most-watched cable sports network, regardless of language, in primetime among Total Viewers 2+ and Adults 18-49, outperforming Fox Sports 1, NBC Sports Network and ESPN2.
The telecast reached 4.7 million Total Viewers 2+ and 2.9 million Adults 18-49, outperforming all NBA games on ESPN and NHL matches on NBC for the current season-to-date. The telecast also grew +1% among Total Viewers 2+ and +5% among Adults 18-49 from the Clausura 2015 Súper Clásico on Univision Deportes.
Source: Nielsen fast ratings, NPM, L+SD data
Coverage of El Súper Clásico match made UniMás the No. 1 broadcast station during the time period (9:15pm-11:30pm ET, live across time zones) among:
- Adults 18-49 in Los Angeles, Houston, Dallas and Phoenix
- Adults 18-34 in Los Angeles, Houston, Dallas, Phoenix and Sacramento
El Súper Clásico was the No.1 broadcast program of the day among:
- Adults 18-49 in Los Angeles and Phoenix
- Adults 18-34 in Phoenix
El Súper Clásico in the 2016 Clausura season showed year-to-year growth versus 2015 El Súper Clásico match (on Univision) among:
- Total Viewers 2+ in San Francisco, Phoenix and Sacramento
- Adults 18-49 and Adults 18-34 in New York, Miami, San Francisco and Phoenix
Source: Nielsen, NSI, UniMás (03/13/16), 9:15 p.m.-11:30 p.m. ET; live game across time zones. Total Day is defined as M-Su 6:00 a.m. – 2:00 a.m. Growth based on average impressions compared to 2015 Súper Clásico Clausura, Univision, (04/26/15), 7:15 p.m.-9:30 p.m. ET; live game across time zones. Live +SD.
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