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UDN Outperforms ESPN, Fox Sports and NBC Sports Network as Fastest-Growing Cable Sports Network, Regardless of Language, in February

By Univision PR Team

Mar 8, 2016

UDN Ranks as No. 1 Spanish-language Sports Network in Total Day and Primetime among Total Viewers 2+ and Adults 18-49


NEW YORK – MARCH 8, 2016 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), today announced that UDN (Univision Deportes Network) continues to lead as the fastest-growing cable sports network, regardless of language, for the month of February, outperforming all cable sports networks including ESPN, Fox Sports and NBC Sports Network. UDN averaged 186,000 Total Viewers 2+ and 113,000 Adults 18-49 in primetime, an increase of +94% and +92% from year ago, respectively. UDN ranks as the No. 1 Spanish-language sports network in total day and primetime among both Total Viewers 2+ and Adults 18-49, outperforming ESPN Deportes, Fox Deportes. In primetime, UDN ranked in the top 5 of all cable sports networks, regardless of language, among Total Viewers 2+ and Adults 18-49 for the month of February.

ADDITIONAL HIGHLIGHTS

  • In February, Liga MX on UDN increased +29% versus last year among Total Viewers and +38% versus last year among Adults 18-49.
  • The Liga MX match between Tigres and America that aired on February 27th on UDN was the most-viewed club soccer match on any cable network, regardless of language, for the month of February. The match averaged 724,000 Total Viewers 2+ and 488,000 Adults 18-49.
  • Univision Deportes has aired the top 5 soccer matches of 2016 among all key demos, besting all English Premier League matches on NBC Networks.
  • During the week of February 8th, UDN out-delivered ESPN2, NBC Sports Network and Fox Sports 1, among others, in primetime among Adults 18-49. It was the second most-viewed cable sports network regardless of language, trailing only ESPN.

Source: Nielsen, NPM, NPMH (ESPD), L+SD data, Primetime (M-Su 8 p.m. – 11 p.m.)

CONTACT:  Esther Mireya Tejeda, 646.560.4829, emtejeda@univision.net@UCIPRTeam

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