Univision Stations in New York and Los Angeles Are the No. 1 and No. 2 Most-Watched Early and Late Local Newscasts in the Country, Respectively, at the Close of the 2016 February Sweep Period Among Adults 18-49 and Adults 18-34, Regardless of Language
NEW YORK – MARCH 4, 2016 – Univision Local Media today announced that Univision stations in Los Angeles, New York, Miami, Houston and Dallas closed the February 2016 sweep as the most-watched early and late local newscasts among Adults 18-49, regardless of language. WXTV Univision 41 in New York had the most-watched early and late local newscast in the country among Adults 18-49 and Adults 18-34, regardless of language.
During the February 2016 sweep, Univision stations in Los Angeles, Houston and Dallas ranked No. 1 in Total Day viewing among Adults 18-34, regardless of language, and in Los Angeles among Adults 18-49. Additionally, the Univision station in Los Angeles ranked No.1 in primetime among Adults 18-49 and Adults 18-34.
“Our local newscasts are the go-to source of information for Hispanic families,” said John Eck, president of Local Media, Univision Communications Inc. “Our viewers are loyal to our morning news and depend on our early and late local news to know what is happening in their communities. These sweep results are a testament to the power of our brand in the Hispanic community and our position as their trusted news source that informs them about the issues and topics they care about most.”
ADDITIONAL HIGHLIGHTS
Total Day
During the February 2016 sweep, Univision was the No. 1 broadcast station in total day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
- Adults 18-49 and Adults 25-54 in Los Angeles
- Adults 18-34 in Los Angeles, Houston and Dallas
Univision was the No. 2 broadcast station in total day viewing among:
- Adults 18-49 in Houston, Dallas and Phoenix
- Adults 18-34 in Phoenix
Primetime
During the February 2016 sweep, Univision was the No. 1 broadcast station in primetime among:
- Adults 18-49 and Adults 18-34 in Los Angeles
Univision was the No. 2 broadcast station in primetime viewing among:
- Adults 18-49, Adults 25-54 and Adults 18-34 in Houston
Early Local News
During the February 2016 sweep, Univision stations delivered the No. 1 early local news among:
- Total Viewers 2+ in Miami
- Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and Chicago
- Adults 25-54 in Los Angeles, New York, Miami, Houston and Dallas
- Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco and Phoenix
Univision stations delivered the No. 2 early local news among:
- Total Viewers 2+ in Los Angeles and New York
- Adults 18-49 in San Francisco, Phoenix and Sacramento
- Adults 25-54 in Chicago, Phoenix, and Sacramento
Late Local News
During the February 2016 sweep, Univision stations delivered the No. 1 late local news among:
- Total Viewers 2+ in Los Angeles and Miami
- Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and Phoenix
- Adults 25-54 in Los Angeles, Miami, Houston, Dallas and Phoenix
- Adults 18-34 in Los Angeles, New York, Houston, Dallas and Phoenix
Univision stations delivered the No. 2 late local news among:
- Adults 18-49 and Adults 18-34 in San Francisco
- Adults 25-54 in New York
No. 1 in the Country:
Early News:
- Among Adults 18-49 and Adults 18-34, WXTV UNI (NY) and KMEX UNI (LA) and are No. 1 and No. 2 in the country respectively during the February 2016 sweep.
Late News:
- Among Adults 18-49 and Adults 18-34, WXTV UNI (NY) and KMEX UNI (LA) are No. 1 and No. 2 in the country respectively during the February 2016 sweep.
Source: Nielsen, NSI, February 2016 Sweep (02/04/2016-03/02/2016). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on impressions. Univision Late News includes simulcast on UniMas stations in the markets. KMEX in Los Angeles includes UMEX on Time Warner Cable. Most watched newscasts in the country based on impressions across 25 LPM markets. Live +SD
CONTACT: Esther Mireya Tejeda, 646.560.4829, emtejeda@univision.net
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