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UniMás Beat Telemundo for the Fifth Consecutive Saturday Night, Attracting More Adults 18-49 and Young Adults 18-34 Viewers

Feb 9, 2016

UniMás Broadcast Prime Highlights – Week of February 1, 2016 to February 7, 2016

  • UniMás ranked as the No. 2 Spanish-language network for the fifth consecutive Saturday night. UniMás attracted more Adults 18-49 (+45%) and nearly double the young Adults 18-34 (+93%) viewers than Telemundo.
    • UniMás kicked off the night with a live Liga Mexicana match featuring Puebla and Atlas.  The match delivered 400,000 Total Viewers 2+, 207,000 Adults 18-49 and 93,000 young Adults 18-34.
    • Following at 10 p.m., Guadalajara faced off against Toluca in a live Liga Mexicana match and averaged 992,000 Total Viewers 2+, 597,000 Adults 18-49 and 259,000 young Adults 18-34.
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+17%) and Adults 18-49 (+6%) during broadcast prime.
  • UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+11%), Adults 18-49 (+55%) and young Adults 18-34 (+63%).

Source: The Nielsen Company. NPM (02/01/2016-02/07/2016), Prior Week (01/25/2016-01/31/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-02/07/16) and 2014/15 (09/22/14-02/08/15), Most Current.

Broadcast Prime Network Rankers – Week of February 1, 2016 to February 7, 2016

chart week of february 1

Source: The Nielsen Company. NPM (02/01/2016-02/07/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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