Press

UniMás Beat Telemundo for the Fifth Consecutive Saturday Night, Attracting More Adults 18-49 and Young Adults 18-34 Viewers

By Univision PR Team

Feb 9, 2016

UniMás Broadcast Prime Highlights – Week of February 1, 2016 to February 7, 2016

  • UniMás ranked as the No. 2 Spanish-language network for the fifth consecutive Saturday night. UniMás attracted more Adults 18-49 (+45%) and nearly double the young Adults 18-34 (+93%) viewers than Telemundo.
    • UniMás kicked off the night with a live Liga Mexicana match featuring Puebla and Atlas.  The match delivered 400,000 Total Viewers 2+, 207,000 Adults 18-49 and 93,000 young Adults 18-34.
    • Following at 10 p.m., Guadalajara faced off against Toluca in a live Liga Mexicana match and averaged 992,000 Total Viewers 2+, 597,000 Adults 18-49 and 259,000 young Adults 18-34.
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+17%) and Adults 18-49 (+6%) during broadcast prime.
  • UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+11%), Adults 18-49 (+55%) and young Adults 18-34 (+63%).

Source: The Nielsen Company. NPM (02/01/2016-02/07/2016), Prior Week (01/25/2016-01/31/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-02/07/16) and 2014/15 (09/22/14-02/08/15), Most Current.

Broadcast Prime Network Rankers – Week of February 1, 2016 to February 7, 2016

chart week of february 1

Source: The Nielsen Company. NPM (02/01/2016-02/07/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

Related Articles

Press

ViX+ Presents Trailer for MEXZOMBIES

Press

Univision Set to Premiere Late Night Show DE NOCHE PERO SIN SUEÑO Hosted by Adrián Uribe

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading