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UniMás Outperformed Telemundo on Saturday and Sunday Primetime for Second Consecutive Week

By Univision PR Team

Jan 26, 2016

UniMás Broadcast Prime Highlights – Week of January 18, 2016 to January 24, 2016

  • UniMás was the No. 2 Spanish-language network, beating Telemundo for the entire weekend among Total Viewers 2+ (+26%), Adults 18-49 (+40%) and young Adults 18-34 (+46%).  This marked the second consecutive weekend that UniMás out-delivered Telemundo on both Saturday and Sunday night.
    • UniMás ranked as the No. 2 Spanish-language network for the third consecutive Saturday night.  UniMás outperformed Telemundo by double-digits on Saturday night with Total Viewers 2+ (+10%), Adults 18-49 (+17%) and young Adults 18-34 (+20%).
      • Airing head-to-head, UniMás’ Cine Cantinflas film “El Mago” out-delivered Telemundo’s movie “Warm Bodies” among Total Viewers 2+  (+79%) and Adults 18-49 viewers (+43%) and young Adults 18-34 (+25%).
      • At 9pm, UniMás’ feature film presentation “Solo” also out-delivered Telemundo’s “Qué Noche” in the time period among Adults 18-49 viewers (+8%) and young Adults 18-34 (+18%).
  • On Sunday night, UniMás maintained its position as the No. 2 Spanish-language network over Telemundo among Total Viewers 2+ (+40%), Adults 18-49 (+60%) and young Adults 18-34 (+69%).
    • UniMás kicked off the night with a Liga Mexicana soccer match between “Guadalajara” and “Tigres UNAL.”  The live match attracted 1.1 million Total Viewers 2+, 594,000 Adults 18-49 and 312,000 young Adults 18-34. 
      • Airing head-to-head with Telemundo’s film “The Tourist,” the soccer match delivered more than double the young Adults 18-34 viewers (+153%) and delivered more Total Viewers 2+ (+36%) and Adults 18-49 viewers (+79%)
    • Following at 8pm, UniMás’ feature presentation “Ip Man” attracted 984,000 Total Viewers 2+, 492,000 Adults 18-49 and 198,000 young Adults 18-34.  The film out-delivered Telemundo’s “Gran Hermano” by double digit percentages with Total Viewers 2+ (+31%), Adults 18-49 viewers (+41%) and young Adults 18-34 (+32%).
    • Finishing the night with the Cineplex movie “Gutshot Straight,” UniMás averaged 664,000 Total Viewers 2+, 323,000 Adults 18-49 and 131,000 young Adults 18-34.
  • UniMás reported week-over week primetime audience gains among Adults 18-49 (+4% to 342,000) and young Adults 18-34 (+3% to 160,000).
  • Versus the same week a year ago (01/19/15 – 01/25/15), UniMás attracted more Total Viewers 2+ (+3%).
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+17%) during broadcast prime. 
  • UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+35%) and more than double the Adults 18-49 (+90%) and more than double the young Adults 18-34 (+105%). 

Broadcast Prime Network Rankers – Week of January 18, 2016 to January 24, 2016

Chart week of January 18-2016

 Source: The Nielsen Company. NPM (01/18/2016-01/24/2016), Prior Week (01/11/2016-01/17/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-1/24/16) and 2014/15 (09/22/14-1/25/15), Most Current.

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