Press

UniMás Beat Telemundo as the No. 2 Spanish-Language Network Among Adults 18-49 on Thursday and Sunday Night

Dec 30, 2015

UniMás Reported Season-over-Season Audience Growth Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

  • On Thursday night UniMás beat Telemundo as the No. 2 Spanish-language network among Adults 18-49 (+29%) and young Adults 18-34 (+50%).
    • UniMás’ 8:30PM feature film presentation “We Bought a Zoo” delivered more Adults 18-49 (+26%) and young Adults 18-34 (+44%) than Telemundo’s prime movie “Holy Family.”
  • UniMás ranked as the No. 2 Spanish-language network for the second consecutive Sunday with Adults 18-49 (+9%).
    • At 7PM, the UniMás feature film “Planet of the Apes” averaged 1.1 Million Total Viewers 2+, 588,000 Adults 18-49 and 220,000 young Adults 18-34.
    • Following at 9:30PM, UniMás’ Cineplex movie “Men in Black 2” delivered 856,000 Total Viewers 2+, 469,000 Adults 18-49 and 191,000 young Adults 18-34.
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+19%), Adults 18-49 (+13%) and young Adults 18-34 (+7%) during broadcast prime.
  • Compared to the prior week, UniMás reported audience growth among Total Viewers 2+ (+7% to 810,000), Adults 18-49 (+7% to 412,000) and young Adults 18-34 (+3% to 187,000).
  • Versus the same week a year ago (12/22/14 – 12/28/14), UniMás attracted more Total Viewers 2+ (+31%), Adults 18-49 (+17%) and young Adults 18-34 (+6%) during Christmas week.
  • UniMás, on average, delivered more than double the viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+111%) and more than double the Adults 18-49 (+177%) and young Adults 18-34 (+183%).

UniMás Broadcast Prime Highlights
Week of December 21, 2015 to December 27, 2015

Broadcast Prime Network Rankers December 21-27

Source: Nielsen, NPM (12/21/15-12/27/15), Prior Week (12/14/15-12/20/15), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season-over-season comparison based on 2015/16 (09/21/15-12/27/15) and 2014/15 (09/22/14-12/21/14), Most Current.

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