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Last Week, Univision Ranked as the No. 5 Broadcast Network Among Both Young Adults 18-34 and Adults 18-49

By Univision PR Team

Dec 30, 2015

  • Last week (M-SU) marked the fifth consecutive week Univision ranked as the No. 5 broadcast network among both young Adults 18-34 and Adults 18-49. Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among young Adults 18-34.
  • Airing M-F 8pm, “Antes Muerta Que Lichita” (I’d Rather be Dead Than Ordinary) helped Univision rank as the No. 3 network in the time period among young Adults 18-34, outperforming NBC and FOX. The show averaged 1.8 million Total Viewers 2+, 790,000 Adults 18-49 and 342,000 young Adults 18-34.
  • Airing M-F 9pm, “Pasión y Poder” (Passion and Power) helped Univision rank as the No. 3 network in the time period among young Adults 18-34, outperforming CBS and FOX. The show averaged 1.9 million Total Viewers 2+, 849,000 Adults 18-49 and 369,000 young Adults 18-34.
  • Airing M-F 10pm, “Yo No Creo En Los Hombres” (I Don’t Trust Men) helped Univision rank as the No. 3 network in the time period among young Adults 18-34, outperforming ABC and CBS. The show averaged 2.0 million Total Viewers 2+, 927,000 Adults 18-49 and 400,000 young Adults 18-34.
  • On Saturday, “Sabadazo” helped Univision rank as the No. 3 network for the evening among young Adults 18-34, outperforming CBS, NBC and FOX. The show saw week-to-week growth among Total Viewers 2+ (+38% to 1.1 million), Adults 18-49 (+44% to 477,000) and young Adults 18-34 (+50% to 226,000).
  • On Sunday, Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • At 7pm, “Aqui y Ahora” (Here and Now) averaged 1.8 million Total Viewers 2+, 683,000 Adults 18-49 and 225,000 young Adults 18-34.
    • At 8pm, the Juan Gabriel concert averaged 2.2 million Total Viewers 2+, 822,000 Adults 18-49 and 324,000 young Adults 18-34.
    • Finally at 10pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+46% to 1.7 million), Adults 18-49 (+23% to 637,000), and young Adults 18-34 (+4% to 234,000).

Broadcast Prime Network Rankers
Week of December 21, 2015 to December 27, 2015

Broadcast Prime Network Rankers December 21-27

 

Source: The Nielsen Company. NPM (12/21/2015-12/27/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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